Emily Cooke (BA) is an experienced email marketing professional who currently works as CRM Manager for The Guardian. Generally, she’s responsible for sending around 30 million emails per month, generating approximately 1.5 million clicks across 7 million subscribers. Her email marketing tips are tried and tested!
Prior to joining The Guardian, Emily worked as a Senior CRM Executive at global media and technology group MVF. Her career in digital marketing started back in 2016 with an internship at media investment analysis firm Ebiquity, while her keen eye for detail has also seen her work as a marker for Cambridge University Press and Assessment, the academic publishing and assessment divison of the world-renowned University of Cambridge.
36 Effective Email Marketing Tips for 2024
Email marketing can transform your business – if you know the top tips and tricks. Here are the experts' secrets to success