July 29, 2017
So, let’s start with a few facts. First off, every single dollar spent on email marketing brings $44 in return. Secondly, emails generate 50 percent more sales than other lead-generating methods. And last but not least, compared to social media, email marketing offers a 17 percent higher conversion rate.
As you can see, it’s 2017 and email marketing is alive and kicking. I can’t find one reason why startups shouldn’t tap into the potential of this marketing method, so here are five ways to skyrocket your startup’s email marketing campaign:
There is a high chance that you already have an email base to begin with. While that may seem like plenty, this is simply not enough and you have to offer something valuable beside your product or service so people will actually subscribe to your mailing list.
Adding a blog section to your official website is a great way to achieve this. You can start by writing about how users can use your products. Offering them free tips, tricks, and guides is another a viable way to add value to your blog content. You can also offer them reasonable discount codes once they subscribe to your newsletter.
Improve Delivery Performance
The three worst enemies of email marketing are email bouncing, spam label, and fake email addresses. In order to improve email delivery performance, you should use some form of email scrubbing and verification service.
This way, you will always be sure that you are basing your marketing efforts on an accurate email list. Using the best newsletter software with a verified email list ensures that you will reach the prospects and customers. This software assists you in increasing campaign opening rates and it can be easily integrated in dozens of platforms (PayPal, salesforce, WordPress, Facebook, etc.).
Take a Customer-Centric Approach
Grabbing the attention of the average internet surfer is not an easy task. You have to combat short attention spans by getting more personal. It is the year of customer-centric marketing, so embrace it. To be successful at it, you have to start by segmenting your audience.
For instance, you can provide different types of content and different content altogether to males, females, customers who have been with your startup from the start, new customers, prospects, etc. Pay close attention to the subject of an email and beginning of the email text body, as these two have the most attention-grabbing potential.
Learn When to Send It
Since everyone has a smartphone in their pocket these days, there is a great chance that the recipient of your message will get the “New Mail Received” notification on the phone screen. It doesn’t automatically mean that they are going to read it. There is no general rule when to send your emails. You will have to experiment.
For instance, you can divide your list into two segments and send emails to one segment in the morning and wait until evening to send the email to the other half. Take a look at the metrics afterwards. The better ones will give you the idea about which interval is better for email deployment. To improve open rates further, you can continue to follow the same method while shortening time intervals between sending emails to two segments of your list.
Learn the Basics of a Solid Call-to-Action
The golden rule of email marketing tells us that there should be only one well-defined call-to-action in one newsletter. This is why it’s important to master the optimal writing style for your newsletter. It should be short and concise, so that the email recipient gets what you offer and what he has to do.
This is a very time sensitive matter. Asking for too much will get you a spam label, while writing too long will result in a quick delete of the email. To increase the results of your email marketing efforts, you will have to deliver emails which convey the message pretty damn fast. Another side of the call-to-action medal is consistent follow-ups. Make sure that the link leads to what you’ve promised it will lead to in your email.
Read more about email marketing on TechCo
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