startup mixologyThese resources are a companion to Startup Mixology: Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. Startup Mixology explains the ingredients of winning entrepreneurship through the stories of companies like MakerBot, WordPress, Zappos, and Basecamp. You’ll also discover the harsh reality of starting up and how to stay sane and happy with moments of celebration. If you haven’t already, get the book here!




Salesforce: Comprehensive sales software, which lets you track leads, input information on the go, pull in social media data, and chat with your team. Salesforce boasts over 100,000 customers and great results: an alleged 36 percent increase in sales productivity.

HubSpot’s lead management tools: Track prospects as they move down the funnel, and set goals.

Pipedrive: CRM and pipeline management software. Pipedrive is highly visual, keeps you on task, and is more targeted to small teams.

SugarCRM: CRM software that includes detailed profiles of potential customers, allows you to collaborate with your team, and pulls in social network data to help you make warm connections, see analytics, and set goals.

Yesware: Email for salespeople. Yesware is a plugin that lets you track who opens and clicks on the links in your emails, create template emails, and integrate with Salesforce.

Contactually: Relationship management software that integrates with your email.

Boomerang for Gmail: A Gmail plugin that lets you set emails to come back in a certain amount of time if they’re unanswered.

Rapportive: An email plugin that displays job titles and social information about the contact right within the email.