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New Media

What YouTube’s 10,000 Content Gatekeepers Mean for the Future

By | Dec 5, 2017 at 3:50 pm

One major battle has emerged on the biggest social media platforms over the past few years: Just how much of a social network can be auto-moderated, and how much must depend on the (more cost-intensive) human touch? Naturally, tech bros and gurus everywhere staunchly…

Public Relations

San Diego

5 Questions to Ask Before Launching Your Next PR Campaign

By | Oct 30, 2017 at 9:20 am

The Snuggie, Airbnb, Soylent and even Lyft arguably have something in common: epic timing. The notion “timing is everything” is a proverb relevant to many aspects of business, but it is particularly pertinent to public relations in terms of securing excellent media coverage. However,…

Enqos – Tower V1

New Media

Tech Experts Are Split on Whether We Can Squash Online Fake News

By | Oct 19, 2017 at 9:20 am

“Fake news” — a phrase that existed to describe the sharp rise and sustained dominance of online misinformation during the 2016 election season for about two weeks before it turned into a joke phrase that every TV show, friend, and politician you know has…

Marketing & Social Media

How Live Streaming Can Benefit Your Brand

By | Aug 26, 2017 at 12:45 pm

In recent years, the romance between live streaming and social media is getting stronger day after day. It is noteworthy that most of the major social media sites are gradually incorporating live streaming into their networks. This raises the important question: is live streaming…

Augmented Reality

Why Local Broadcasters Are Turning to Augmented Reality

By | Aug 16, 2017 at 9:20 am

Augmented reality (AR) is growing in use by broadcast news outlets — even local news studios are exploring AR as a tool to bring their broadcasts up to date and engage their audiences. It’s a sign of the evolving times that a growing tech niche…

Facebook

Palo Alto

Today, Facebook Launches Watch to See If It Can Become TV

By | Aug 10, 2017 at 10:50 am

Facebook just launched its spread of original TV shows today alongside a new video platform called Watch. Why, yes, today is also Snap, Inc.’s earnings day, why do you ask? Here’s the lowdown on what this means for the average Facebook user, as well…

Incubators

San Francisco

Why The Information Accelerator Was Always the Future of Journalism

By | Jul 31, 2017 at 10:50 am

Last Friday, tech news site The Information made the most stereotypical successful-tech-startup move: it launched its own accelerator. The Information Accelerator will support subscription news startups in a plan designed to “help build the next generation of subscription publications backed by exceptional reporting.” It’s…

Case Study

What Marketers Can Learn From Tinder

By | Jul 15, 2017 at 12:45 pm

The much acclaimed social dating app, Tinder, is very popular in the 18-34 age range. In fact, the popularity is so wide spread, it would be foolish for your business not to take advantage of it. With over 50 million active users, Tinder presents…

Social Media

7 Most Popular Social Media Platforms in the World, Mapped

By | Jun 29, 2017 at 11:30 am

Social media plays a pretty big role in the business world today. While it started off as nothing more than a simple website designed to connect people a little more, it has transformed into a network of platforms that make connection with people on…

Business

The 50 Most Influential CMOs in the World

By | Jun 23, 2017 at 11:30 am

A lot of responsibility for the success of a startup falls on the shoulders of the CEO. Between hiring a quality team, delegating important tasks, and generally running the day to day operations, these inspiring entrepreneurs can hit a wall if they don’t have…

Opinion/Analysis

Why Marketers Will Never Love Tumblr

By | Jun 19, 2017 at 9:20 am

When it comes to social media networks, Tumblr is a surprisingly powerful force. The dress, a viral star of 2015, first showed up on Tumblr. One Tumblr meme about a photo of Rihanna and Lupita Nyong’o went so viral it’s turning into a movie….

Business

These 20 Executives Get the Most Press in US

By | Jun 13, 2017 at 11:30 am

In the past, celebrities were athletes, actors, and musicians. But in the age of infinite innovation, successful entrepreneurs have become just as worthy of media coverage as Robert De Niro, Michael Jordan, or Chance the Rapper. Their breathtaking product launches, unique philosophies, and futuristic…

HR and Recruiting

Chicago

Matthew Abeles of BuiltWorlds Media on Hiring Slow

By | Jun 6, 2017 at 7:15 am

Formulating the right mixture of talent and skill set to create the right team might take time. We talked with Matthew Abeles  cofounder and managing director of BuiltWorlds Media, on how he approaches hiring and firing. Name some people who have inspired you. My first mentor, Michael…

Funding

Chicago

Outcome Health Raised the Second Largest Funding Round in Chicago History

By | May 31, 2017 at 7:00 pm

The world of entrepreneurship is one of patience. You have to wait to get funding, wait to launch your product, and you have to wait to make it big. But as any successful entrepreneur can tell you, good things come to those who wait….

Facebook

Facebook Admits AI Can’t Do Everything Yet and Hires 3,000 Editors

By | May 3, 2017 at 4:30 pm

Facebook has responded to a string of high-profile deaths filmed live or uploaded to Facebook afterwards: They’ll be hiring 3,000 people solely to comb through video content and remove anything deemed too disturbing or violent. Here’s the relevant quote from Mark Zuckerberg himself: “Over…

Facebook

How Facebook’s Algorithm Makes Audiences Smaller But More Engaged

By | Apr 21, 2017 at 4:30 pm

For most startups looking for a seed round, an audience of at a few thousand early adapters is essential. And those users usually connect through the internet’s version of word-of-mouth: social media. In short, if you’re among the majority of startups that can’t land…

Marketing

The Quality of Your Brand’s Press Exposure

By | Apr 7, 2017 at 8:30 pm

The popular adage of “All press is good press” is a myth. Media matters. Although constantly evolving in form, media is one of the most powerful mediums shaping public opinion and consciousness. Fortunately, the complexity of media’s impact and where your brand should be are…