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Amazon Acquires Video Site Twitch for USD $970M in Cash

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Amazon just announced that it has agreed to acquire Twitch, a live-streaming service for videogame players, for  $970 million in cash.  According to The Wall Street Journal and The Information, the deal closes during the second half of this year. Google and Yahoo were previously in talks with Twitch, but negotiations cooled.

“Like Twitch, we obsess over customers and like to think differently,” says Amazon CEO Jeff Bezos in a statement. “We look forward to learning from them and helping them move even faster to build new services for the gaming community.”

This move by Amazon puts the company as a leader in the business of online gaming, a fast growing business. Twitch is a popular site for broadcasting videogame play and fourth-largest source of U.S. Internet traffic, according to network researcher DeepField Inc. In February, Twitch accounted for nearly 2% of peak U.S. Internet traffic, DeepField said. Twitch previously raised $20 million from investors.

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About the Author

Camila is a writer and community manager for Tech Cocktail in Miami. She has been heavily active in South Florida’s tech startup community, where she co-founded a communication strategy company called pFunk Media. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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