April 8, 2016
Each year mobile adoption continues to grow, but for some generations it’s more rapid than others. For others, adoption may be high, but their age may also affect how often they use smartphones and other mobile devices.
In a recent study conducted by Pocket Gems, a mobile gaming company based in San Francisco, they set out to gain a better understanding of how Millennials and Generation Z consume mobile. More specifically, as an interactive game publisher and developer, Pocket Gems was able to find common trends about how the two largest generations in America interact with one another, consume content, and even meet a love interest.
The study involved 36,000 people between the ages of 13 and 25 from across the US. With the mobile gaming market being incredibly competitive from a business standpoint, the company is able to use the results from the study to create experiences that games truly want.
“Episode is working to define storytelling for the modern mobile audience. To do that, we’re constantly trying to understand how mobile is changing our relationships with stories and with each other. How are people using their phones? When do people read stories now? How do they tell their friends about them? How is the storyteller-reader relationship evolving in an age of constant communication? These data studies are part of the way we seek to answer these questions,” said Head of Studio for Episode, Michael Dawson.
In addition to the stand-out points in the infographic below, their team also expanded on a few key points of interest. For instance, according to their study, once you turn 25 you are six percent more likely to only check your phone a few times a day. The older you get, the less you check your phone. But what percent by age group are essentially glued to their phone? By age group, this is what percent checks every few seconds:
All Ages: 12%
We also had to dig into who the one-percenters are that would actually check their phone during an interview. According to their study, they found males were three times more likely to check their phones during an interview, and the age group most likely to check is between 13 and 17-years-old.
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