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Up Close & Personal: 13 Questions with CEO Sheila Marcelo


Next Tuesday, we’re excited to be bringing Tech Cocktail Sessions back to Boston.  We’ve lined up pair of exceptional Boston-area entrepreneurs, Sheila Marcelo and Micah Adler, who will be talking on the topic of “Building Your Company Culture” <register here>.

On August 21st, you’ll get the chance to learn the secrets behind their companies’ successes.  But what about the individual sitting on the CEO’s throne?  Who is the entrepreneur behind the business?

Today, we ask: Who is Sheila Marcelo?  

In 2006, Sheila founded, the largest and fastest growing service used by families to find high-quality caregivers, from childcare to senior care to household services. Prior to, Sheila served as an executive at successful Internet companies Upromise, a service helping families save for college; and, an executive job search engine.

In 2009, Sheila was recognized as a Top 10 Women Entrepreneur at Fortune’s Most Powerful Women Summit and one of the “40 Under 40″ executives in Boston Business Journal. She received the Ernst & Young Entrepreneur of the Year award in 2010 for New England; last year she was awarded a Marshall Memorial Fellowship and named as a Young Global Leader by the World Economic Forum, for which she is co-leading a global task force on Women & Technology.  In 2012, Sheila was named one of the 10 Most Powerful Women in Boston Tech by The Boston Globe’s Innovation Economy.

Tech Cocktail caught up with Sheila to learn more.

13 Questions with Sheila Marcelo Founder and CEO, Sheila Marcelo

Between raising three startups and two children, ______ is harder, because…

Sheila Marcelo:  Three start-ups – demanding physically, mentally and emotionally. Both roles have been very enjoyable and has helped me grow, but my role as a mom is what recharges me.

In the past 10 years I have lived in the following cities, and I will ultimately end up in…

Marcelo:  My husband and I love living in the Boston area. We may visit other cities for an extended period, but we will always call Weston our home.

My favorite part of the startup life is…

Marcelo:  The great team I get to work with every day.

The first time I realized I was an entrepreneur when…

Marcelo:  I was 8 years old helping my parents with their business.

The mobile app I use most often is….

Marcelo:  Lately, – love it since we are renovating our house.

The best book I’ve read in the last two years is…

Marcelo:  Turning Your Mind Into an Ally by Sakyong Mipham – I read it every year

Reid Hoffman

Reid Hoffman

A fellow entrepreneur I really look up to is…

Marcelo:  Reid Hoffman – just brilliant!

Because (follow up to 7)…

Marcelo:  Forward thinking, thoughtful of how consumers think, and product focused.

My superhero entrepreneurial skill is…

Marcelo:  Risk-taking – I’d love to try sky diving if my husband would let me. :)

My greatest weakness is…

Marcelo:  My impatience.

And I overcome this by…

Marcelo:  Meditating, appreciating the grays, and focusing on long-term relationships rather than sweating the small stuff.

My most cherished non-entrepreneurial accomplishment is…

Marcelo:  Seeing our older son graduate from high school – we had him while we were in college and now he is the age when my husband and I met.

The best part about living in Boston is…

Marcelo:  Valuing education and the beautiful four seasons.

Want more?  Check out Sheila’s talk on “Building Your Company Culture” at the upcoming Boston Tech Cocktail Sessions.

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About the Author'

When Zach Davis isn't getting lost in the mountains, he is hustling from Boulder, CO as Tech Cocktail's Director of Marketing. He is the author of Appalachian Trials, a book chronicling the mindset necessary for thru-hiking all 2,181 miles of the Appalachian Trail, a feat he accomplished in 2011. Zach is a green tea enthusiast, die-hard Chicago sports fan, and avid concert-goer. Follow Zach on Twitter: @zrdavis.


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