Get Our Newsletter

Tech Cocktail Los Angeles

YourCauseorMine: A Dating Site Based on Causes You Support


YourCauseOrMine combines your passion with your passion. It’s a dating site that matches people based on the causes they support, like the environment or women’s rights. “Get involved and maybe…get involved,” it proclaims.

The site has all the trimmings of a normal dating site, with boxes to check for body type, religion, and whether you want children. But adding the cause component makes a big difference: instead of letting you connect over an awkward coffee, YourCauseOrMine suggests local volunteer events to attend together.

Besides minimizing the awkwardness, this kind of interaction can make for a more genuine “getting to know you.” When your date says “I’m very passionate about animal rights,” you might wonder if they’re trying to impress you; when they spend three hours at a dog shelter, that’s less likely.

In other words, your date gets to see your true, vibrant self in action. Hence the double entendres above; you put your heart and soul into the causes you support, and the same passion and emotions are tied up with love.

“If you’re out volunteering and interacting with people, it’s hard to be as guarded and as shielded,” says cofounder and CEO Fred Roby. He coaches youth sports, and actually connected with his wife (and cofounder) partly because of their shared interest in volunteering.

YourCauseOrMine matches you based on your stated interests, as well as your activity on the site: what profiles you view, whom you message, and what events you attend. Roby, a former senior manager at MySpace, helped develop the algorithms behind MySpace’s newsfeed, and he’s using some of the same principles with YourCauseOrMine.

The other side effect of focusing on causes is that the people who sign up tend to be serious, weeding out those just looking for casual dating or hookups.

But gaining critical mass is always a challenge for dating sites. Roby hopes to partner with nonprofits, who can encourage their members to participate. Because YourCauseorMine has such specific cause categories – from gay rights to farming to social justice – it can target specific groups of people and market to them directly.

And the marketing should be straightforward: Find passionate people. Skip the awkward small talk. And if worst comes to worst, instead of wasting $50, you just did some extra volunteer work.

Get more delivered to your inbox just like it!
Get Our Newsletter
Sorry about that. Try these articles instead!
About the Author

Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact


One Response to “YourCauseorMine: A Dating Site Based on Causes You Support”

  1. Anonymous

    Managed One Over heard Who Samsung Unveils Corby HandsetsSamsung seems to have intrdouced a few unique cellular phones to help it is to line of gadgets Coby, a younger people on Western world that they are adedd. The newest units incllude a Coprby Corby (TXT) and even Coprby (PRO), which you’ll find supplied in addition to a originaal Corby S3650-Mobile, previously availlable. The particular Cotrby (TXT) can be knnown given that the B3210 and possesses a new 2. 2-inch LCD, 2MP surveillance camera by using video clip guidance, enclosed FM tuner, adjustable goes over, and even 40 MB from on the deck of storage area expandable by having a microSD card account video slot machine. The device works together FRINGE GPRS cpa affiliate networks Quad-band. The particular mobile phone will probably be availabe on Western world so that the conclusion from Sept. The particular Crby (PRO) handet contains a QWERTY kyboard and even is effective to the 900 2100MHz HSDPA 7. 2Mbps system. The particular phpone incorporates a 2. 8-inch touchscreen LCD guidance while offering a new 3MP surveillance camera. The particular surveillance camera may also history a new video clip. Otehr options can include a good Radio by using RDS, completely removable include, Wi-Fi, Bluuetooth, Mirco UNIVERSAL SERIES BUS, 100 MB storage area accompanied by a microSD card account video slot machine and many more. The particular mobile phone can vessel on The fall of. This all Reasons for having The particular LG KP500 Mobile or portable PhoneMobile phonees are usually at most simply talking devices. At present, some of us envy cool thewse devices, gammes centers and even vendor from Web-based expert services. Excellent to find out who thhese miniature instruments are generally with success create all these significant featurers. The particular LG KC910 will be a person wise cellular phones which can be avaoilable to the transportable speaking markets. This specific pohne comes with a concept who results in a new full imprint in your thoughts from buyers. If you happen to keen abotu a surveillance camera, that may thrust a new couplpe from portraits from large subsequently the LG phne will be obligatory for your needs. It includes 8-megapixel surveillance camera is definitely the imzage file size from 3264 back button 2448 pixels. Morover, the machine boasts options for instance automobile target, video clip recordinng, and even vidoe surveillance camera telephone. Gamerts is going to always be happpy with this particular machine, when the person comes with innovative efatures superb performance. It’s got plenty of activities you could have fun aytime and even somewhere. In the toher personally, the machine will come in black colored coloor, that may be the most accepted coloration all over the world. By means of choosing the machine would mean you could transmit and even experience e-maipls by using attachemnts in the a lot more rapiid strategy. This specific phoone will probably be used by workforce which usually want to verify ones own inbox whle they’re just not really opposite ones own Computers. LG KP500 Dessert a further design with LG can be a qualified designer. This specific style Dessert mobile phone seems to have numerous options who absolutely produce a mpobile visitors are usually dependnet about them. This specific gorgeous system will come in a couple of shades, for instance black colored, Vandyke brownish, anodized silcver and even your old watches exquisite. You should purchase the mobile phone on these shades. There are numerous those that wish to obtain cellular phones in agreement with thheir favoruite shades and even horoscope. This specific communicationms machine contains a surveillance camera 3. 2 brilliant pixels whicch a look reslution from 2048 back button 1536 pxels. This specific surveillance camera usually takes high-quality imaegs, and you could obtain tese portraits online, help you save on your computer system and remove them from prrint and even, subsequently, supplied these products. Through standby setting, it is power supply will be 350 numerous hours and even dialogue the machine.


Leave a Reply

  • (will not be published)