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Social Media

Platforms Like Snapchat Are Always Changing. Get Over It.

By | Feb 16, 2018 at 12:45 pm

Over the last couple of months, Snapchat has gone through a dramatic redesign. The expansive changes have seen the stories and message feeds combine to form a single page, while the discover feed has been algorithmically overhauled to give users the ability to customize what…

Social Media

3 Theories on Why Facebook Hates Businesses So Much

By | Jan 17, 2018 at 12:45 pm

As you’ve likely heard, everyone’s favorite social media platform recently took another stab at fixing their algorithm. Facebook announced last Friday that they would be prioritizing “posts that spark conversations and meaningful interactions between people,” while showing “less public content, including videos and other…

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Social Media

The Tumultuous Relationship Between Social Media and Hate Speech

By | Jan 4, 2018 at 12:45 pm

Whether you’re a casual user, an unabashed addict, or one of the weirdos without any online presence at all, social media has affected your life in one way or another. It could’ve been by connecting you with an old friend through Facebook, or alerting…

Tips & How To’s

5 Smart Yet Simple Ways to Retain Your Online Customers

By | Dec 18, 2017 at 8:30 am

Conversations today have gone digital. Millennials are so used to this shift that a minute without the internet is an immediate crisis. With the advent of the internet, we can easily conduct business transactions with the click of a button, and the interest in…

Facebook

NYC

How Facebook Watch Helps Businesses Find a New Audience

By | Dec 14, 2017 at 6:30 pm

Social TV isn’t a new concept. One could argue it’s existed since the dawn of television and the family sitting together in the living room around the one TV to take in the latest episode of I Love Lucy.  But in the 21st century,…

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Social Media

True App Builds Your Story Based on Location and Motion

By | Dec 13, 2017 at 11:30 am

During your travels, it’s hard to remember all the places you might have stopped along the way. Like the time you pulled over on the side of the road to take a photo of a sunset, or that little town where you stopped for…

Twitter

Actually, 280-Character Tweets Are Good

By | Dec 11, 2017 at 12:20 pm

Remember when AirPods first debuted and we all joked about how they’d fall in the toilet? Or when everyone used to complain every two months about the newest Facebook newsfeed tweak back in 2012? Looking back, those insta-controversies don’t seem to have left much…

Parenting

DC

The Benefits of Creating a Family Website

By | Dec 1, 2017 at 12:20 pm

This holiday season, there will be ample amount of delicious food, family and photos of all of the festivities. But after the food coma comes the challenge of keeping up with each other’s activities for the remainder of the year. With so many members…

Social Media

Los Angeles

How Snapchat Is Taking a Crack at Stopping Fake News

By | Nov 29, 2017 at 2:30 pm

As of an August Pew Research study, 43 percent of Americans report “often getting news online,” just seven percentage points lower than the number who get their news from TV sources. In other words, the internet is a huge and growing source of news…

Marketing

How to Spy on Your Competitor’s Social Media Content

By | Nov 29, 2017 at 11:30 am

Being in the know about what your competition is doing to get ahead is part of the entrepreneurial game. You probably have a team developing spreadsheets galore with prediction models analyzing the market, sales forecasts, customer acquisition, and more. But do you really know…

Healthy Entrepreneur

5 Ways the Internet Has Taken Over Your Life

By | Nov 29, 2017 at 7:15 am

It wasn’t too long ago that the internet was only used in as many as half of all households. That is a foreign concept to today’s modern adult. In fact, over 47 percent of the world’s population have access to the internet and Europe…

Marketing

Des Moines

4 Lead Generation Strategies for Early-Stage Startups

By | Nov 28, 2017 at 7:15 am

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…

Public Relations

4 Tips to Integrate PR and SEO Efforts to Expand Your Digital Reach

By | Nov 24, 2017 at 3:50 pm

In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers always relied on to achieve…

Healthy Entrepreneur

Phoenix

Your Worst Nightmare Could Be Your Next Product Breakthrough

By | Nov 14, 2017 at 5:00 pm

If you’re like many business owners, your worst nightmare goes beyond paying the bills and keeping employees productive. It probably has more to do with the thought that your business will eventually become irrelevant in the market and what you worked countless hours for…

Facebook

Why Influencer Marketing Still Works

By | Nov 14, 2017 at 2:30 pm

Internet influencers — and the business model they rely on — sprang into existence alongside society’s growing dependence on social media platforms. But throughout 2017, we’ve seen plenty of pushback on the social platform model: Users may not trust it, tech experts are unilaterally…

Trends

Snapstreaks Are Apparently a Really Big Deal

By | Nov 7, 2017 at 3:50 pm

On Monday, Snapchat experienced a widespread outage, preventing thousands of users from communicating with friends, family, and strangers via short, disappearing messages. Tragically for users and Snapchat PR managers alike, the outage lasted for hours rather than minutes, sending the avid social media community…

Culture

Miami

Nurturing Your Team’s Creativity Starts With Going Outside

By | Nov 7, 2017 at 7:15 am

Creativity: Is it something innate or something that can be learned. As a marketer, creativity is needed as much as the air we breathe. But how do you teach and nurture creativity? During my five years managing in the marketing world, I have learned…