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Security

What Would You Give Up to Never Get Hacked Again?

By | Sep 12, 2017 at 11:30 am

After 143 million consumers’ personal information was compromised in the Equifax hack, individuals and large companies alike are worried that hackers have free reign over the digital world. After all, it seems like every other week there’s a new headline describing some kind of…

Opinion/Analysis

Why Social Video Platforms Might Have a Quality Problem

By | Sep 12, 2017 at 10:50 am

Every major social media platform loves video, and most of the minor ones do, too. They’re even catching up to TV at a fast clip. The reason: Ad revenue goes way farther in video. At this point, the internet’s pivot to video is so…

Tips & How To’s

3 Essential B2B Marketing Tips for Small Business

By | Sep 12, 2017 at 7:15 am

When it comes to B2B marketing, some small companies have a hard time getting into the game.  Many small business owners are used to marketing to clients but not other companies. But when it’s a B2B sale, their marketing skill sets struggle. Here are…

Social Media

Miami

Snapchat Maps Gives Us Firsthand Look at How Bad Hurricane Irma Really Is

By | Sep 11, 2017 at 1:30 pm

In June of this year, Snapchat (Snap) released a new location-sharing feature on the app that received critical feedback. However, the social media company ignored the numerous protests and Snap Maps remained. The feature allows you to see where any of your friends are…

Social Media

DC

The Gap Between TV News and Online News Shrunk a Ton in Just a Year

By | Sep 11, 2017 at 10:50 am

Americans’ reliance on online news is catching up to their long-time favorite news source, TV. According to a new August 2017 study fresh out of the Pew Research Center, the internet is a scant seven percent of the U.S. population behind TV. Look, the…

Startup_Mixology_300x250

Marketing & Social Media

5 Social Media Marketing Mistakes You Need to Avoid

By | Sep 10, 2017 at 12:45 pm

These days, brands in all shapes and sizes are posting actively on social media sites, trying to get their market’s attention. If you’re launching a new brand or business, you need to prepare to fight for some of the social user’s precious browsing time….

Marketing

Chicago

Just 19 Percent of Small Business Owners Market With Google AdWords

By | Aug 29, 2017 at 11:30 am

The internet — whether desktop or mobile — is eating everything. Ad dollars everywhere from the news to Even the long-established power of TV ads is deminishing, as internet ad spend is set to pass up TV ad spend this year, according to the…

Marketing & Social Media

Build Your Startup With These 12 Comprehensive Growth Marketing Modules

By | Aug 28, 2017 at 5:30 pm

Social media has permeated just about every aspect of our lives, from news to friendships to video sharing. But it’s also an important tool for businesses. In fact, social media marketing has become one of the most sought after professions across just about every…

Security

Study: Most People Think Facebook Has Terrible Security

By | Aug 28, 2017 at 3:50 pm

While I’ve been told that Facebook is only for old people by my little sister no less than fifty times, it’s still the most popular social media platform on the planet by a landslide. With more than 2 billion monthly users, Facebook’s photos, news feeds,…

Facebook

Facebook Has Taken Another Step Towards Combatting Fake News

By | Aug 23, 2017 at 10:50 am

There’s no denying that fake news has become a problem in today’s society. Whether it’s affecting the election or just generally mucking up your newsfeed, misinformation has begun to spread like wildfire in the digital age. Social media, in all its popular glory, has…

Jobs

Social Media and Referrals Are the Top Ways Businesses Get Talent

By | Aug 17, 2017 at 9:20 am

Social media managers, rejoice: Your job skills are in higher demand than ever, as the best businesses everywhere increasingly turn to social media in order to pull in the high-quality talent that they need in order to stay competitive. The news is from the research…

Marketing & Social Media

Palo Alto

4 Ways to Incorporate SEO Into Your Facebook Ads

By | Aug 16, 2017 at 7:15 am

Many SEO experts focus all their attention on improving a website’s rank for a certain number of keywords. However, even the most narrowly researched set of keywords will still attract an extremely wide array of visitors, and will not target that specific audience that…

Social Media

NYC

Top 5 Tips for Dealing With Abuse in Your Comments Section

By | Aug 14, 2017 at 9:20 am

In the years since online trolling became a thing, it has never gone away. If anything, it’s a bigger problem than ever: A Pew Research report out last March detailed the opinions of some 1,537 “technology experts, scholars, corporate practitioners and government leaders” who…

Facebook

Palo Alto

Today, Facebook Launches Watch to See If It Can Become TV

By | Aug 10, 2017 at 10:50 am

Facebook just launched its spread of original TV shows today alongside a new video platform called Watch. Why, yes, today is also Snap, Inc.’s earnings day, why do you ask? Here’s the lowdown on what this means for the average Facebook user, as well…

Social Media

Everything You Need to Know About Who’s Using Snapchat

By | Aug 9, 2017 at 9:20 am

As perhaps Facebook’s biggest rival at this point in the game, Snapchat has been holding its own against the social media giant for years. Ever since denying an acquisition request four years ago, the disappearing-message app turned social media powerhouse has seen exponential growth,…

Marketing & Social Media

Learn The Keys to Mastering Social Marketing

By | Aug 9, 2017 at 6:30 am

With the large number of companies currently in existence and the creation of many more each day, social marketing is becoming an even larger part of any product lifecycle. Now you can learn the tricks of the trade with the Full-Stack Marketer Bundle, and…

Trends

5 Technology Trends That Will Impact the Growth of Startups

By | Aug 5, 2017 at 1:20 pm

Startups are entrepreneurial ventures that aim to develop new innovative products and services in the market. These businesses are generally small-scale partnership firms or companies that work fast to emerge as a successful business. Technology plays a vital role in these emerging business models….