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Healthy Entrepreneur

Phoenix

Your Worst Nightmare Could Be Your Next Product Breakthrough

By | Nov 14, 2017 at 5:00 pm

If you’re like many business owners, your worst nightmare goes beyond paying the bills and keeping employees productive. It probably has more to do with the thought that your business will eventually become irrelevant in the market and what you worked countless hours for…

Facebook

Why Influencer Marketing Still Works

By | Nov 14, 2017 at 2:30 pm

Internet influencers — and the business model they rely on — sprang into existence alongside society’s growing dependence on social media platforms. But throughout 2017, we’ve seen plenty of pushback on the social platform model: Users may not trust it, tech experts are unilaterally…

Enqos – Tower V2

Trends

Snapstreaks Are Apparently a Really Big Deal

By | Nov 7, 2017 at 3:50 pm

On Monday, Snapchat experienced a widespread outage, preventing thousands of users from communicating with friends, family, and strangers via short, disappearing messages. Tragically for users and Snapchat PR managers alike, the outage lasted for hours rather than minutes, sending the avid social media community…

Culture

Miami

Nurturing Your Team’s Creativity Starts With Going Outside

By | Nov 7, 2017 at 7:15 am

Creativity: Is it something innate or something that can be learned. As a marketer, creativity is needed as much as the air we breathe. But how do you teach and nurture creativity? During my five years managing in the marketing world, I have learned…

Marketing & Social Media

Why Some of the Oldest Internet Tech is Still Reliable

By | Nov 3, 2017 at 5:00 pm

Email is older than the Internet itself. The first system resembling email was MAILBOX, which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the…

TechCo Spotlight 300×250

Sports

Los Angeles

Los Angeles Dodgers Win the World Series Social Media Battle

By | Oct 25, 2017 at 3:50 pm

Last night, the Los Angeles Dodgers faced off against the Houston Astros in Game 1 of the World Series. The two storied franchises have endured epic championship droughts, which means that in just a few days, one city will be the happiest they’ve been…

Marketing

Palo Alto

6 Marketing Strategies for Entrepreneurs on a Budget

By | Oct 25, 2017 at 8:30 am

Having participated in building numerous startups, I’ve seen many founders spend too much on their marketing efforts out of a perceived need that they have to spend money to make money, and get noticed. They end up struggling to continue. Plus, investors don’t look…

Marketing & Social Media

Los Angeles

3 Ways to Leverage Micro-Influencers and Grow Your Business

By | Oct 24, 2017 at 6:30 pm

One of the major shifts we have seen in consumer behavior is how reliant they are on reviews and third party recommendations. In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. These social recommendations…

Marketing

4 Back-to-School Strategies to Create an Ideal Millennial Marketing Strategy

By | Oct 18, 2017 at 5:00 pm

If you are planning on brand marketing to college students, who are also a part of the millennial generation, you don’t want your strategy to be just another flyer or advertisement emblazoned with the words “back-to-school sale.” You’re dealing with a lot of competition, so…

Tips & How To’s

How To Make Money Through Social Media

By | Oct 4, 2017 at 12:20 pm

Social media powers so much of what we do these days. People use various social media channels to read the news, stay in touch with old friends, and even promote their businesses and brands. In fact, social media has become so powerful and ubiquitous…

Social Media

How To Start a Social Network and Promote Your Brand

By | Oct 4, 2017 at 7:15 am

You probably know that Geico Insurance Company has a mascot – the Geico gecko. He has his own Facebook page and Twitter account. And he posts every day, sometimes several times a day. Followers check in regularly to see what he has to say…

Tips & How To’s

Los Angeles

How Facebook Videos Can Boost Your Social Media Campaign

By | Sep 28, 2017 at 7:15 am

The popularity of video in marketing has risen in recent years. Here at Sparkhouse in southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain that…

Data

5 Applications of Big Data in Social Media Marketing

By | Sep 27, 2017 at 6:30 pm

The use of big data in social media can be a game changer if you have the ability to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve…

Twitter

RIP 140: Twitter Testing 280 Character Tweets

By | Sep 27, 2017 at 10:50 am

This week, Twitter officially confirmed that the social network is testing an expansion on the original 140 character limit of tweets to 280 characters. After the announcement, Twitter CEO Jack Dorsey and cofounder Biz Stone took to Twitter to acknowledge and further back the…

Personal Branding

Palo Alto

5 Ways to Build Your Personal Brand on Facebook

By | Sep 25, 2017 at 7:15 am

While there are many ways to build your personal brand online, one of the best ways to do so is by marketing on Facebook. As of right now, Facebook has more than 1 billion active daily users. It’s safe to say that the people you’re…

Facebook

The 14 Ways to Boost Your Facebook Page Engagement

By | Sep 22, 2017 at 10:50 am

Starting a Facebook page is simple. But growing it, for many marketers, seems nearly impossible. Facebook has stopped prioritizing total Facebook page engagement in order to focus on retaining easily-distracted users, and the end result is stagnant pages for publishers everywhere. As a matter…

Marketing

San Diego

How to Engage Your Audience After a Live Video

By | Sep 20, 2017 at 7:15 am

We’ve watched it evolve — from updating a simple Facebook status and live tweeting, to sending brief moments via Snapchat, and now, live video. Social media is all about broadcasting exactly what’s happening in any given moment. Live video is the latest and greatest…