Marketing & Social Media

By Sara McGuire | Jun 22, 2017 at 11:10 am

You know how good cookies taste so much better when you’ve made them yourself? It’s just so satisfying–especially when other people like them too. The same can be said for a great piece of visual content that you create yourself. A like-worthy Instagram graphic or an…

Tips & How To’s

By David Wither | Jun 21, 2017 at 6:30 pm

These days almost everyone has a personal brand. In fact, whether you were aware or not, your social media already is your brand. However, growing your brand can be tough, which is why we’ve compiled some tips on how to gain influence without sacrificing your…

Opinion/Analysis

By Adam Rowe | Jun 19, 2017 at 9:20 am

When it comes to social media networks, Tumblr is a surprisingly powerful force. The dress, a viral star of 2015, first showed up on Tumblr. One Tumblr meme about a photo of Rihanna and Lupita Nyong’o went so viral it’s turning into a movie….

Interviews

New York

By Tishin Donkersley | Jun 16, 2017 at 6:30 pm

As more customers begin to rely their phone for news, daily tasks, shopping, communication and more, brands are going to have to adjust their mobile strategy to get noticed and build customer loyalty. Peter Roper, Head of Mobile Brand Strategy at Google, helps brands tell…

Social Media

San Francisco

By Elliot Volkman | Jun 16, 2017 at 1:30 pm

In the ever changing world of social media, few updates drastically change how we interact with them. This week however marks a new notch on the timeline for two massive updates for both Facebook and Twitter, both of which you have undoubtedly already seen….

Social Media

By Stefan Paulo | Jun 15, 2017 at 10:50 am

Social media is a noisy place. Just imagine every day – 350 million photos are posted on Facebook. Over 500 million tweets go out and over 85 million visuals are posted on Instagram. So how do you push through that noise and get your…

Marketing

By Jyoti Agrawal | Jun 14, 2017 at 5:00 pm

For startups that barely have any presence online, the key to getting an audience’s attention is to leverage the reach of influencers. These include bloggers, social media celebrities, actors, or anyone else who can sway the purchase decisions of potential customers. There are many…

Social Media

By Adam Rowe | Jun 14, 2017 at 10:50 am

Ads need to be disclosed according to the FTC’s guidelines. When they’re not acknowledged to be ads with an #ad here or a #spon there, social media posts are essentially tricking the reader into thinking they’re completely unbiased. Even in the world of Instagram…

Funding

By Chip Espinoza | Jun 12, 2017 at 5:45 pm

Funding a business by yourself can feel like an insurmountable challenge. Businesses are expensive, requires knowledge and efficiency and leaves little room for errors. But time and time again entrepreneurs shake out their pockets and fund their vision by bootstrapping to break into a…

Social Media

By Adam Rowe | Jun 12, 2017 at 10:50 am

Instagram is the world’s best social media platform for marketers: Ads on the site jumped 22 percent over the previous year in 2016, and it’s designed around a few principles that are more important than ever to marketers. It’s mobile-first, it’s very visual, and…

Advertising

By Deborah Belford | Jun 10, 2017 at 2:30 pm

When it comes to spending — and wasting — money, most startups lose the most to advertising and marketing. There is an old saying when it comes to advertising: Half of a company’s budget is put to good use, while half of it is…

Startup Spotlight

San Francisco

By Alena Sanderson | Jun 9, 2017 at 12:20 pm

It seems like there’s always something else to add to the to-do list. That’s why each week, Tech.Co combs the startup communities around the world to find novel business ideas—so you don’t have to. After all, when it comes to keeping track of the…

Ecommerce

By Joe Liebkind | Jun 7, 2017 at 7:15 am

In 2017, the relationship between marketing technology and ecommerce is arguably stronger than ever. Representing a market share worth well over $22 trillion, the opportunities for eCommerce merchants to stake their claim are seemingly endless. As a result, new martech solutions are constantly emerging to…

Social Media

St. Louis

By Elliot Volkman | Jun 5, 2017 at 12:20 pm

This weekend a new Twitter bot emerged that automatically formats President Trump’s tweets into an official White House statement format. The one part novelty account and one part political statement,[email protected], comes at a time when the president continues to wage a battle against traditional…

Social Media

By Conor Cawley | Jun 1, 2017 at 1:30 pm

There’s no denying that social media has become part of everyday life. You RSVP to events, you meet friends, and you check in on family members through Facebook, Twitter, and YouTube more than you do in real life. However, these platforms have opened the…

Social Media

By Matt Smith | May 27, 2017 at 10:30 am

If you can’t beat ’em … copy ’em? Admittedly, it’s not the most creative innovation strategy. But for today’s tech heavyweights, it seems to prevail. After Snapchat snubbed Facebook’s $3 billion acquisition offer in 2013, rather than up its bid, Facebook debuted copycat features…

Productivity

By Vikas Agrawal | May 26, 2017 at 9:15 am

In entrepreneurship, there’s no such thing as overnight success. You can plan every detail of your startup’s launch, but you can never fully prepare for unexpected roadblocks to growth. You can only embrace these ongoing challenges and accept them as stepping stones. Once upon…