5 Reasons Instant Messaging Makes Sense for Businesses

November 29, 2016

8:30 pm

Instant messaging, also known as IM, is a special kind of online chat that provides real-time text communication with the help of the Internet. Instant messaging has been used for more than 25 years now, but the fact is that this form of communication has advanced in the last few years.

As a result, instant messaging is used for many different purposes and in many different ways. In the recent period, many business owners and managers are asking the same question – is it a smart idea to use instant messaging in the workplace and in business activities in general. According to many experts, the answer is yes. If you want to learn why this is a smart and effective idea, then you should learn more about the benefits of instant messaging.

Cost Savings

There is no doubt that this is one of the most cost-effective communication solutions out there. This is a good way to cut these costs regardless of the size of the company.

For instance, large companies that have partners from different parts of the country or even international partners will save a small fortune with the help of instant messaging. With the help of a good IM solution, they can schedule meetings, make and share presentations and receive and send messages and apps over the Internet without leaving their premises. It’s also good to know that internet messaging allows us to edit spreadsheets and documents quickly and spare us from printing and distribution expenses.

Improved Communication

Another great advantage of business instant messaging is the fact that it improves communication between coworkers and between employers and employees.

Thanks to instant messaging, every worker can keep in touch with their colleagues in real-time, so they can solve any problem that arises during business operations. In addition, managers are able to work remotely and stay in touch with other workers.

Enhanced Customer Service

Every business owner knows that customer service is very important for business success. Now, with the help of instant messaging, workers can deliver information to customers promptly. If some customer service problem requires the attention of a manager, the worker can use the same instant messaging system to get feedback from the manager.

Everything can be finished from one place without leaving the office and without making calls. As a result, customer hold time is reduced and customers have an excellent experience.

Fewer Interruptions

A large number of people use instant messaging as a way to replace phone calls, face-to-face meetings, and emails. In most cases, these different types of communication require more time and cause disruptions. Instant messaging allows multitasking. Workers can communicate with their managers, colleagues and even clients without stopping their current tasks and activities.

Helpful in Case of Emergencies

Internet messaging can be used for sharing very important information fast. You can send the same message to the entire company in cases of emergencies. There are many cases when email systems and phone systems are down, but the IM network keeps working normally.

Keep in mind that these are just some of the advantages of using instant messaging in business. Of course, before you opt for some business instant messaging option, make sure that you have conducted through research.

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Deborah is the Head of Content at Aims Digital, the AI-powered licensing platform for user-generated content. Technologist and Nutritionalist.

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