A well-designed business website should be clear and easy to understand, appealing directly to its target audience. Done right, a website can make a big difference to your company’s presence, driving customers to buy who might otherwise be on the fence.
A full 91 percent of customers have ended up visiting a store due to a positive online experience. If your business is entirely online, or has an ecommerce arm, a great website is essential: It’s your virtual storefront, and keeping it up to date is key.
In order to get that truly sparkling website, business owners can’t trust amateurs. Website designers have the knowledge of which color schemes, graphics and layouts will make the most sense to a viewer, and which SEO practices will put that site in front of them in the first place. How can you find the best company or individual to design your website? Read on to find out.