You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 times faster – and more effectively – than text.
This is the idea behind the highly effective nature of visual content in digital marketing. It’s also why any sound digital marketing campaign should always include infographics as a marketing strategy. Businesses choose to use them for variety of reasons: improving brand awareness, increasing social shares, and generating traffic for websites and blogs.
Check out how businesses and individual brands can benefit from infographics that are used as part of a content marketing campaign.
Good for SEO
Link building is one of the most important components of successful SEO campaigns. To that end, infographics can be used to create and share links across multiple platforms, including blogs and social media platforms. A single infographic with the right information can be shared widely, even with little effort from your end.
Visual Often Means Viral
According to an MDG Advertising study, infographics and other forms of visual content can generate in excess of 95 percent views compared with content prepared with plain text only. The compelling nature of the visuals presented on infographics means your content can be shared easily and stands a huge chance of going viral very quickly.
Infographics Increase Brand Awareness
The MDG Advertising study even found that brands that use infographics stand to gain up to 12% in traffic as a result of increased brand awareness. When infographics are created, it is common practice to include information such as the name and logo of the company that has created the infographic. This gives your brand a visual face, which speaks volumes more than mere text on your blog or website.
Complement Social Media Marketing
On its own, social media marketing can help improve your brand’s digital presence and obtain leads. However, when you add infographics into the mix, you can easily supercharge your social media marketing campaign infinitely. Visual content such as infographics often lead to shares, likes, and comments on various social media platforms which naturally results in increased engagement and improved interaction with your audience.
Simplifies Complex Content
Another huge advantage of infographics is that they enable brands to break complex information into chunks of content that are easily digestible. Infographics are also perfect for brands that often deal with complex products and services that would otherwise be impossible to explain using other methods. For instance, a commercial genome sequencing company can represent the steps involved when analyzing genes in an infographic as opposed to explaining the complex steps in plain text.
Primed for Mobile
Smartphones, tablets, and other portable devices are more popular than ever, which is one of the reasons why over half of all video plays in 2015 came from mobile devices. Photo sharing social platforms such Instagram and Snapchat also heavily depend on mobile users, which makes infographics and other visuals a critical tool for brands looking to capitalize on the proliferation of mobile.
In all, infographics are an effective way to visually represent your brand in an increasingly competitive marketplace. They give brands the opportunity to package information in an entertaining and visually appealing way, which enables marketers to capture the attention of potential customers. If you are looking for a starting point & Infographic Ideas, Following Infographic can help you out generating some ideas for your campaign.
Infographic Courtesy Of Infobrandz.com
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