Alex Frias is co-founder and president of Track Marketing Group, an award winning integrated brand experience agency that blends live event experiences and social conversations. Alex has spent the last 15 years blending Fortune 500 brands with lifestyle programming and has activated campaigns for category leaders including PepsiCo, Apple Music, Diageo, and Heineken.


Recent posts by this Author


5 Ways to Tell Your Brand Story on Social Media

Just like the everyday social media user, a successful brand should have its own story and personality. Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create (or, at least, attempt to create) a personal ...