Andrew Cross is a Tech Cocktail contributor and an account director at Walker Sands Communications in Chicago, where he handles PR strategy and media relations for tech companies. He covers tech startups, particularly those based out of the Midwest. Contact Andrew at andrew[at]gmail[dot]com or on Twitter @Andrew_R_Cross.

 

Recent posts by this Author


G2 Crowd Could Spell the End of the Magic Quadrant

With hundreds of aspiring entrepreneurs milling around at Built in Chicago’s monthly Launch events, it can be tough to pick anyone out of the crowd. The team at G2 Crowd, the first of five presenters at the February pitch event, made sure that wasn’t…

Baltimore is Booming with Startups Tackling the Education Space

Baltimore’s growing startup scene is tackling the education space with three companies that were featured recently at Tech Cocktail events. With more than a decade of experience in instructional technology and online learning at Johns Hopkins University (which just scored a $350 million donation…

Catching Up With Y Combinator Alumn Olark

Since launching in 2009, Olark’s click-to-chat customer service tool now greets visitors on hundreds of websites, used by clients ranging from Michigan State University to menswear outfitter Trunk Club. Customers use it to get their questions answered (and complaints heard), and companies deploy it…

VentureBoard: Resources for Student Entrepreneurs

I first contacted Avi Eisenberger about a week ago, sending him an email shortly after 11 pm. A response was in my inbox 15 minutes later. For the 22-year old Eisenberger, who graduated from the University of Maryland in May, this schedule is probably…

Media Relations Checklist: The Startup Launch

Most startup founders know all too well that you only get one chance at a launch. The media blitz that follows can do wonders for customer acquisition and lend credibility to your venture in the eyes of potential partners and investors. Startup after startup…

Startups: Pay $5 for Graphic Design, Data Entry, and More on Fiverr

Whether it’s a website contracting out virtual chores (oDesk) or real ones (TaskRabbit), resources abound for entrepreneurs to outsource or crowdsource their most minute tasks. Whereas Elance and its brethren have been accused of leading a race to the bottom, Fiverr beat them all…

Lightswitch Aims to Bring Professional Video to Small Business

As a PR guy for tech startups, I’ve had countless clients approach me about how to make them or their products “go viral.” There’s arguably no better way than video, and several companies have been born purely to address this need. But there’s no…