Andrew Cross is a Tech Cocktail contributor and an account director at Walker Sands Communications in Chicago, where he handles PR strategy and media relations for tech companies. He covers tech startups, particularly those based out of the Midwest. Contact Andrew at andrew[at]gmail[dot]com or on Twitter @Andrew_R_Cross.

 

Recent posts by this Author


G2 Crowd Could Spell the End of the Magic Quadrant

With hundreds of aspiring entrepreneurs milling around at Built in Chicago’s monthly Launch events, it can be tough to pick anyone out of the crowd. The team at G2 Crowd, the first of five presenters at the February pitch event, made sure that wasn’t…

Catching Up With Y Combinator Alumn Olark

Since launching in 2009, Olark’s click-to-chat customer service tool now greets visitors on hundreds of websites, used by clients ranging from Michigan State University to menswear outfitter Trunk Club. Customers use it to get their questions answered (and complaints heard), …

VentureBoard: Resources for Student Entrepreneurs

I first contacted Avi Eisenberger about a week ago, sending him an email shortly after 11 pm. A response was in my inbox 15 minutes later. For the 22-year old Eisenberger, who graduated from the University of Maryland in May, this schedule is probably…

Media Relations Checklist: The Startup Launch

Most startup founders know all too well that you only get one chance at a launch. The media blitz that follows can do wonders for customer acquisition and lend credibility to your venture in the eyes of potential partners and investors. Startup after startup…