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Andrew Fayad is the CEO, co-founder, and managing partner of eLearning Mind, ELM is a creative design agency focused on digital education for Fortune 500 companies.

 

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How to Use Gamification the Right Way

Five years ago, gamification was the new marketing buzzword. However, as it caught on, its meaning fell off. Companies “gamified” everything for sales. Albertsons and Safeway created a lottery game called MONOPOLY, for which shoppers’ chance of winning the grand prize of a ...