Despite our notable history, it turns out the UK and the US are actually quite different. While we share a common language and a common heritage, the differences in business culture are enough to derail a good idea. This is something that is often overlooked, especially in…
Ed Chater is an advertising technology specialist and a firm advocate for data-led programmatic media buying. Ed is COO at Adbrain, the breakthrough cross-device solution for marketers and technologists. He is a key member the executive team, positioning Adbrain as a true leader in the industry and driving the company’s continued success.
Previously, Ed was responsible for developing Somo’s Lithient Ad Tracking & ROI Insights platform where he successfully launched the platform across the EU, US and APAC with Lithient getting shortlisted as “Best AdTech Platform” at the Effective Mobile Marketing Awards. Prior, he headed Somo’s media operations, overseeing the management of all Somo\'s media campaigns and working to drive efficiencies, constantly improve results, and define best practice. He is an expert in app distribution strategy and a specialist in mobile search. Chater began his career at international market research agency TNS before moving to The Search Works, where he worked on some of the industry\'s earliest search campaigns, pioneering optimization algorithms, complex QS modeling, and studies into consumer online journeys. He launched The Carphone Warehouse on Google mobile search beta tests, and his mobile search strategy for Interflora was shortlisted for \"The Best Use of Search\" at the Revolution Awards. Chater was recently selected as one of Media Week\'s \"30 under 30\" in recognition of his contributions to the industry.