One of the biggest names in the world of CRM is Salesforce, with a client roster that includes some of the biggest brands in the world right alongside the average small business owner.
This popular CRM platform comes with some upfront costs. Salesforce can cost from $25 per user per month, to over $300 — their monthly fee will vary depending on the needs and scale of each business. The smartest move you can make is to get a direct price quote for how much Salesforce (or rival suites) will cost for your business. You can do this by filling out our simple CRM software quotes form – it only takes a minute to put in a couple of details about your requirements.
In the guide below, we take a look at Salesforce's costs to help you figure out if this is the right CRM system for your company.
In This Guide:
- Salesforce Pricing Plans — Salesforce offers multiple services, with four plan tiers for each.
- Salesforce Cost Per User — The CRM's scalable pricing works on a per-user basis.
- Salesforce Sales Cloud Costs— This platform helps sales teams manage a daily workflow.
- Salesforce Service Cloud Costs— This platform offers a range of customer service tools.
- Salesforce Marketing Cloud Costs— This marketing platform layers on top of other Salesforce clouds.
- Salesforce Commerce Cloud Costs— This platform's tools help create better online stores.
- Does Salesforce Have a Free Plan?— The short answer is no. Here's why.
- Top 5 CRM Price Comparison— See how Salesforce costs compare to other leading CRM providers.
- Salesforce Pricing FAQs — Get answers to some of the most common questions about Salesforce pricing
- Getting Started With Salesforce — Learn how to get the best price for your operation.
Salesforce Typical Pricing (per user, per month):
|Sales Cloud||Service Cloud||Sales & Service Cloud|
|Standout features||-Account, Contact, Lead, and Opportunity Management|
-Email Integration (Gmail, Outlook)
|No combo deal available in the|
Salesforce Essentials tier
|Standout features||-Lead Registration|
-Rules-Based Lead Scoring
-Team Collaboration Tools
|Standout features||-Workflow Automation|
|-Field Service Tools|
|-Unlimited Roles and Permissions|
-Workflow and Approval Automation
|Standout features||-24/7 Support and Configuration Services||-Unlimited Online Training|
|-Unlimited Online Training|
We left Marketing and Commerce clouds off the table, since their prices are only available on demand. Marketing Cloud comes in four tiers — Email, Mobile, and Web Marketing; Social Media Marketing; Advertising; and B2B Marketing Automation — each of which is available at a set per-month price. In contrast, Commerce Cloud comes in just two versions — Salesforce B2C Commerce and Salesforce B2B Commerce.
What you'll notice from the pricing table above is that Salesforce – like pretty much all CRM platforms – charges on a per user, per month basis. Salesforce Essentials for Sales Cloud, for example, charges $25 per user, per month. There's a set minimum of five users, but no maximum.
Per-user pricing schemes are typical for business software. It ensures the pricing structure is scalable, so it won't break the bank for the smallest companies that only need Sales Cloud for a few users, while still charging a fair price for larger companies.
If you need a CRM system for a full five users, you'll be paying around $1,500 per year for Salesforce. If you're a small company of 10 users moving up to the Lightning Professional tier, then you'll be paying about $9,000 per year.
When you're considering which clouds to pay for, keep in mind the number of current employees as well as how quickly you plan to expand. Keeping the per-user pricing in mind means you'll always know how much you'll be paying for Salesforce at any given time.
Top Five CRM Pricing Comparison
Scroll horizontally to view full table on mobile devices
|Free trial||30 days||30 days||30 days||30 days||15 days|
|Standard price range||$25/user – $300/user||Free – $50/user – $400/user||$8/user – $20/user||$80/user – $255/user||$12/user – $100/user|
|Custom price plans available||✔||✔||✔||✗||✔|
|Pros||-Wide feature set|
-Robust support & training
|-Quick learning curve|
-Offers core features
-Email marketing in free plan
|-Cheaper than Salesforce|
-Offers core features
|-Integrates great with Microsoft products|
-Offers a wide range of features on par with Salesforce’s feature set
|-24/5 support even for the free plan|
-Offers an AI on par with Salesforce’s Einstein AI
|Cons||-No free plan|
-Basic plan caps data at 612 MB/user
|-Limited mobile optimization under some plans|
-More costly than Salesforce
|-Fewer features than Salesforce across all plans||-More costly than Salesforce|
-No free plan
-Limited API, compared to Salesforce’s open API
|-No data backups in free plan|
-Shorter than average trial period
Salesforce Pricing FAQs
We'll answer a number of common questions about how Salesforce pricing works, how it compares to other CRM providers, and whether or not you can use the helpful software free of charge. Take a look!
Is Salesforce expensive?
Compared to other top CRM providers, Salesforce isn't expensive, but it isn't super cheap, either. With a price range of $25 per user per month to $300 per user per month depending on the plan, Salesforce comes in at about the average for the industry. As far as value for money is concerned though, Salesforce does offer a robust features package as well as impressive support options, so you're definitely getting some serious bang for your buck.
Can you pay for Salesforce monthly?
Despite Salesforce prices being broken down on a monthly basis, paying month-to-month is not an option. Each available plan is billed annually, so you'll have to sign up for at least a full year of service when it comes time to pay.
Can you use Salesforce for free?
Unfortunately, Salesforce does not offer a free plan. However, if you're wary about purchasing the software for a full year without having a chance to try it out first, have no fear. Salesforce does offer a free trial of 30 days, so you can decide whether or not it's the right CRM software for you and your business.
Is Salesforce the best CRM?
Salesforce is considered one of, if not the best CRM software choices on the market today. Between the robust customer support options, the vast catalog of CRM features, and the frequently updated platform to keep up with changing trends, Salesforce offers a high quality, efficient platform across the board.
However, it's always important to consider exactly what you need CRM software for at your business before making a decision, and Salesforce may not always match those needs, which is why a little bit of research on other CRM providers can go a long way.
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