Salesforce pricing ranges from $25 per user, per month, for the Starter Suite to $550 per user, per month, for AI-integrated plans, with a free forever plan available for up to two users.
Based on our in-depth research of 11 CRM providers, Salesforce’s $25 per user, per month, starting price is higher than the industry average, which we found to be around $15 per user, per month.
Why Trust Us? Our Research Methodology
We take our impartial research and analysis seriously, so you can have complete confidence that we’re giving you the clearest, most useful product recommendations.
Here’s how our CRM research came about, by the numbers:
- More than 100 hours
- Six categories of investigation
- 14 sub categories
- 66 individual evaluations
The primary categories of investigation included pricing (20%), customization (20%), features (10%), team infrastructure (10%), customer support (20%), and scalability (20%).
Salesforce pricing comparison
| Plan | Price Billed annually | Users | Lead scoring | API | Advanced forecasting | Mobile app | Offline mobile access | Agentforce AI | Key features | |
|---|---|---|---|---|---|---|---|---|---|---|
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| Free Suite | Starter Suite | Pro Suite | Enterprise | Unlimited | Agentforce 1 Sales | |||||
| Free | $25/user/month | $100/user/month | $175/user/month | $350/user/month | $550/user/month | |||||
| 2 | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | |||||
| | | | Paid add-on | | | |||||
| | | $25/user/month | | | | |||||
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| | | | $125/user/month | $125/user/month | | |||||
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Key Takeaways
- Salesforce pricing starts at $25 per user, per month, for the Starter Suite, which provides users with basic sales, service, and marketing tools.
- Salesforce offers a free forever plan for up to two users.
- Salesforce offers industry-specific “Clouds” for sales, service, and marketing, which start at $175 per user, per month.
- Salesforce Agentforce, the agentic AI platform designed to build, customize, and deploy autonomous agents, is available in the most expensive plans starting at $550 per user, per month, or as a paid add-on for $125 per user, per month.
- Salesforce generally costs more than other CRMs, with the starting price of $25 per user, per month, well above the industry average of $15 per user, per month.
How Much Does Salesforce Cost?
Salesforce costs $25 per user, per month, for the Starter Suite, an all-in-one platform for small businesses that provides sales, service, and marketing functionality. It’s the cheapest paid plan available from the CRM.
Beyond that, Salesforce offers a wide range of more expensive plans for specific industries, called “Clouds,” which start at $175 per user, per month. Here’s a more in-depth look at your pricing options for Salesforce.
Check out our Salesforce review for more information.
How much do Salesforce Starter and Pro Suite cost?
Salesforce offers two Suite plans that provide small businesses with access to sales, service, and marketing features.
- Starter Suite – $25 per user, per month
- Pro Suite – $100 per user, per month
The Pro Suite is a substantial upgrade from the Starter Suite, unlocking features like lead scoring and browser extensions, as well as access to the AppExchange, which acts as the app store for third-party integrations.
We were able to create and thoroughly customize sales dashboards in the analytics tab of Salesforce. Source: Tech.co testing
How much does Salesforce Sales and Service Cloud cost?
Salesforce offers three different pricing plans for its Sales Cloud. It’s also worth noting that the Service Cloud from Salesforce follows the same pricing model, with the same plans at the same price point.
- Enterprise – $175 per user, per month
- Unlimited – $350 per user, per month
- Agentforce 1 Sales – $550 per user, per month
The Enterprise plan is a big upgrade from the Suite plans because it adds a lot of analytics tools, including cross filters and joined reports.
The most notable feature add for the Unlimited plan is the lead scoring functionality, which is a paid add-on for the Enterprise plan, but is included with the Unlimited plan.
The Agentforce 1 Sales plan adds access to Salesforce AI features through Agentforce, as well as Tableau Next agentic analytics and Slack Enterprise+.
The Agentforce AI chatbot from Salesforce can help you use the platform more effectively. Source: Salesforce
Does Salesforce Have a Free Plan?
Salesforce offers a free forever plan that supports the platform’s basic sales pipeline functionality, customer service case resolution tools, and the reporting and analytics tools that have made Salesforce such a popular CRM over the years.
However, this plan only allows access for twos user, while competitors, like Zoho CRM and Pipedrive, offer the free version for up to three users. You also don’t get access to the mobile app or Einstein conversion insights, and specific add-ons aren’t available for purchase, like sales planning and Slack Enterprise+.
Additionally, you can try a 30-day free trial of any of the platform’s paid plans.
Check out our Salesforce free plan review to learn more.
The Salesforce free plan does include the home dashboard, featuring customizable metrics that gave us a clear picture of how we’re doing. Source: Tech.co testing
How Much Do AI Features Cost With Salesforce?
Salesforce Agentforce AI costs $550 per user, per month, as part of the Agentforce 1 Sales plan, or $125 per user, per month, as a paid add-on to the Sales Cloud and Service Cloud plans.
Agentforce features include lead nurture, sales coaching, pipeline management, and employee agent sales actions that are automated for your team.
Agentforce from Salesforce can integrate with Gmail to make tasks like scheduling easier. Source: Salesforce
How Much Do Add-Ons Cost With Salesforce?
Salesforce add-ons cost between $70 per user, per month, to $1,750 per user, per month, depending on what you need for your business.
- Sales Planning ($70 per user, per month): This feature enables you to segment your customers, allocate your quote, carve your sales territories, and more.
- CPQ ($105 per user, per month): This cloud-based tool helps you optimize sales processes by providing accurate pricing for product configurations. You can also upgrade to CPQ+ for $210 per user, per month.
- Salesforce Contracts ($70 per user, per month): This add-on enables you to manage the entire lifecycle of customer contracts within the Salesforce interface.
- Revenue intelligence ($308 per user, per month): This advanced integration offers AI-driven insights to help businesses identify risks and revenue gaps.
- Journey Builder ($1,750 per month): This advanced marketing tool can be used to deliver cross-channel personalized experiences at every step of the customer lifestyle.
- Developer API Access ($1,400 per user, per month): If you want to make custom changes to your intelligence platform, you’re able to unlock developer-friendly APIs for greater innovation.
We only listed a limited selection of add-ons here, but you can refer to Salesforce’s full list of add-ons here. The list is extensive, ranging from sales planning for the Sales Cloud to feedback management for the Service Cloud.
What Are the Best Alternatives to Salesforce CRM?
The best Salesforce alternative is HubSpot, offering a similarly functional CRM with reasonably priced small business plans, as well as enterprise-level industry-specific plans, called Hubs. HubSpot starts at just $9 per user, per month, and offers a free plan for up to two users.
There are a lot of CRM options on the market that might be better than Salesforce for your business, including Zoho CRM, which is ideal for smaller businesses because of its low-cost plans, and Freshsales, which is best for beginners thanks to its intuitive interface.
Here are some of our top picks for CRM alternatives to Salesforce that can handle marketing, sales, customer service, and small businesses:
| Starting price | Most expensive plan | Free plan | Free trial | Verdict | AI features | ||
|---|---|---|---|---|---|---|---|
 |  |  |  |  |  | ||
| Salesforce | HubSpot | Freshsales CRM | Microsoft Dynamics 365 | SugarAI | Zoho CRM | ||
| $25/user/month | $9/user/month | $9/user/month | $65/user/month | Custom | $14/user/month | ||
| $550/user/month | $3,600/user/month | $59/user/month | $150/user/month | Custom | $52/user/month | ||
| | | | | | | ||
| 30 days | Unlimited | 21 days | 30 days | 7 days | 30 days | ||
| An incredibly popular and customizable CRM for all businesses, with excellent communication tools | An easy-to-use and highly scalable platform ideal for growing businesses, with an excellent free plan | A highly intuitive CRM that is packed with plenty of features and even has a free plan option | A robust CRM platform that embeds brilliantly with Microsoft products | A great all-round CRM with a great, easy to understand dashboard | An attractive option, with lots of features for a low price | ||
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How We Test CRM Software
We take our impartial research and analysis seriously, so you can have complete confidence that we’re giving you the clearest, most useful recommendations.
Our main testing categories for CRM systems are:
- Features (10%): The functionalities and capabilities provided by the CRM software, such as contact management, lead and opportunity tracking, and task and activity management.
- Help and support (20%): The resources and assistance available to users when they encounter issues or require guidance while using the CRM software.
- Customization (20%): The ability to tailor the CRM software to suit the specific needs and processes of the organization, e.g. customizing fields, layouts, and workflows.
- Scalability (20%): The ability of the CRM software to accommodate the growth and changing needs of the organization, such as the capacity to handle a growing customer database.
- Price (20%): The cost associated with using the CRM software. It includes factors such as licensing fees, subscription plans, and additional charges for add-on modules or features.
- Team infrastructure (10%): Determining if a platform makes it easier to manage large sales teams, including team dashboards, team hierarchies, and team inboxes.
At Tech.co, we have a number of full-time in-house researchers, who re-run this testing process regularly, to ensure our results remain reflective of the present day.
Verdict: Is Salesforce Worth the Cost?
Salesforce pricing starts at $25 per user, per month, and its enterprise-level plans that offer AI features can cost as much as $550 per user, per month, making it one of the more expensive CRM options available in 2026.
However, Salesforce offers advanced analytics and robust automation thanks to the Agentforce AI features, which makes it a worthy investment for businesses. The free plan, the Suite plans, and the Clouds all offer a solid scalable solution for small businesses and enterprises alike.
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