College students, engineers, and dreamers all over the world are tinkering in their garages, striving to create the next big tech innovation. And the amazing, exhilarating truth is that they might just do it! The tech startup world has evolved into an idea meritocracy….
Elliot Tomaeno is the founder of ASTRSK, a PR agency based in New York City. Since 2012, ASTRSK has helped launch more than 100 startups and tech products. Elliot was listed as one of Business Insider’s “50 Best Public Relations People in the Tech Industry” and one of The Next Web’s “50 People in the NYC Tech Scene You Need to Know.”
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No one ever stood out for being boring. And when branding your startup, this sentiment couldn’t be truer. Still, too many startups soften their branding to avoid offending potential clients. While bold branding will inevitably deter some segment of the general public, this supposed…