Gary Morton was the General Manager and Cofounder of Stryker’s highly innovative EMS Equipment business that redefined patient handling in the pre-hospital market.
His new book, Commanding Excellence: Inspiring Purpose, Passion, and Ingenuity through Leadership That Matters, will be in print on September 5, 2017 and is available for pre-order today on Amazon, Barnes and Noble, BooksaMillion, Indiebound, and 800 CEO Read (for bulk orders) along with other fine booksellers. For more information, visit


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You or you and a small team have a powerful idea and become convinced it can launch a successful new enterprise. It is in related industry, but different markets than the one your current employer competes. Your team develops a business plan in off-hours,…