Glenn Gow is an expert in marketing technology, an Advisory Board Member, Author, Speaker, Podcast Host and CEO of Crimson Marketing. Follow his insights on marketing technology at the Crimson Marketing Technology Blog and for more info on how to boost revenue with Big Data, read his book Revenue and the CMO: How Marketing Will Impact Revenue through Big Data and Social Selling
We are living in the era of Big Data. The volume and variety of data that is available to marketers today from internal sales records and public records, sophisticated web analytics applications, social media, and a multitude of other sources, is matched only by the staggering…
