Customer retention is undervalued. I’m not the first person to say this, and I certainly won’t be the last, but sadly many businesses aren’t taking heed. According to the book ‘Marketing Metrics’: “the probability of selling to an existing customer is 60 – 70%….
Passionate about social media and tech, and proving it by blogging!
Recent posts by this Author
Whether you’re new to social media marketing, or you’ve successfully maintained your company’s twitter account for several years, you aren’t alone if you are a little unclear when it comes to what social CRM is, and what it can do for your marketing efforts….
When it comes to social media, there is a certain attitude among some startups of “everyone else is doing it; so should we.” While, in my opinion, this is technically true, there is also another cliché that should be thrown into the conversation: “If…
If you’ve seen Google Glass in the news, you’ve probably had two reactions to it: an initial chuckle at how silly it looks (almost as silly as a Bluetooth headset) and then not knowing what you’d actually need it for. You’ve probably read stories…