Julissa Arce is a technology entreprenuer and writer on innovation and start-ups. She is a co-founder and chief product officer of Common Equity, and leads the SocStock product team. Julissa is passionate about technology and financial innovation.

Previous to founding Common Equity, she was a Vice-President at Goldman Sachs in the Private Wealth Management Structured Product Business. As the second person on the team, she was instrumental to starting and growing the business to over $4bn in annual transactions, by leading teams of engineers in building reporting and trading systems, managing the scale process, and generating over $5bn in transactions. In her last three years at the firm, she headed the Latin American effort for the Structured Products Business. Julissa earned a degree in Finance from the University of Texas at Austin.

Beyond building a business and writing about interesting start-ups, Julissa is a globe-trotter, die-hard fan of Longhorn college football, and passionate about providing access to education to high potential youth and is a member of the Board of Directors for the Esperanza Educational Fund.

You can read about her travels and adventures at mynextlife (, and follow her passion for college football at heartfootball (


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