Julissa Arce is a technology entreprenuer and writer on innovation and start-ups. She is a co-founder and chief product officer of Common Equity, and leads the SocStock product team. Julissa is passionate about technology and financial innovation.

Previous to founding Common Equity, she was a Vice-President at Goldman Sachs in the Private Wealth Management Structured Product Business. As the second person on the team, she was instrumental to starting and growing the business to over $4bn in annual transactions, by leading teams of engineers in building reporting and trading systems, managing the scale process, and generating over $5bn in transactions. In her last three years at the firm, she headed the Latin American effort for the Structured Products Business. Julissa earned a degree in Finance from the University of Texas at Austin.

Beyond building a business and writing about interesting start-ups, Julissa is a globe-trotter, die-hard fan of Longhorn college football, and passionate about providing access to education to high potential youth and is a member of the Board of Directors for the Esperanza Educational Fund.

You can read about her travels and adventures at mynextlife (http://www.mynextlife.tumblr.com/), and follow her passion for college football at heartfootball (http://www.heartfootball.tumblr.com/).


Recent posts by this Author

MyCityWay: 3 Ex-Wall Street Techies Went from Idea to $6M in Funding


In late 2009, Sonpreet Bhatia, Puneet Mehta, and Archana Patchirajan had a moment of inspiration – create a useful tool for discovering New York City.  It was the dream of creating this tool that led all three of them to leave their VP-level technology…

5 Startup Tips for Non-Technical Co-Founders

If you are a non-technical person ready to put together a startup, there are some very important things you must do before you start to look for a technical co-founder, though in fact, you can launch your tech startup without one. One of the…

Name Your Own Ticket Price for Sporting Events and Concerts at Scorebig

ScoreBig is the new way to score discounted tickets for sporting events, concerts and other live events – just name your price for available tickets.  The ticket inventory comes directly from venues, sports teams, and promoters rather than other fans that cannot  attend an…

3 Travel Sites that Make Planning a Vacation Fun Again

This year, I have visited 4 countries, 7 states, and 17 different cities, and it’s only July (this information is easy to track with Traxo). Whether you travel as much as I do, or you take one trip per year, one thing is true…