Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.
Most businesses look at the internet as a powerful resource for reaching as many people as possible. And while this is obviously true, the reality is that social media, SEO, and PPC advertising make internet marketing an ideal solution for targeting very specific demographics of…
Work-life balance is obviously a huge topic of conversation for entrepreneurs and their families. After all, many entrepreneurs work in startup environments where 70 and 80-hour weeks are the norm. The key to success is to avoid work-life conflicts. Create Separation Between Work and…
Even in an interconnected age where fads can gain traction in a matter of hours, it’s very rare that a craze sweeps the nation quite like Pokemon Go has this summer. The augmented reality mobile exploration game has surpassed Twitter’s percentage of daily active…
With the amount of highly competitive industries making up the business world, it can be difficult for many businesses to set themselves apart from their competition and gain solid footing in their market. While working hard to create an awesome business plan, increase your…
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In the crowded tech space, there’s nothing more challenging than proving your new brand deserves to be taken seriously. Competitors will actively use your inexperience against you and consumers will view your lack of marketplace equity as a strike. The best thing you can…
Whether you’re looking to buy a brand new startup that you expect to thrive in the future, or an established business with a strong customer base, conducting due diligence is one of the most critical components of the buying process. After all, the purchase…
When you think about Las Vegas, what comes to mind? In all likelihood, your thoughts gravitate towards cocktail waitresses, poker tables, slot machines, ritzy hotel lobbies, fancy bars, and risky decisions. Well, despite the fact that Vegas will always be a dicey place to…
Smart home gadgets and apps are all the rage with homeowners and rental managers right now. They are being hailed for their convenience and environmentally-friendly nature, and rightfully so. Interestingly, smart home gadgets aren’t just for residential spaces – they have countless benefits in office…
The proliferation of technology in the retail space is happening at an impressively swift rate. What was hot last month could easily be obsolete in a few weeks, and the trends that worked yesterday may prove ineffective today. That’s just the nature of the…
Whether you realize it or not, your website’s user experience (UX) has a significant impact on how consumers see your brand. If your website is sloppy, slow, and archaic, that’s how customers will see your business. On the other hand, if your site is…
Technology is a wonderful thing, particularly in the workplace. Can you imagine trying to type out a five-page brief on a typewriter? Luckily, we no longer have to deal with that kind of manual labor in the office. However, with technology comes a variety…
Human beings are visual learners, particularly when it comes to the things they see on a screen. In an electronic setting, customers are generally more likely to stop and look at a photograph or video rather than a blog post. From there, they’ll associate images…
As an entrepreneur, you’ve put a lot of sweat, blood, tears, and most importantly, capital into your business. You don’t want all of that to go down the drain due to excessive spending during business trips. Don’t worry – you’re not the only company…
As an entrepreneur and business owner, you’re often required to travel around the country in order to pitch ideas, raise capital, and build partnerships. However, once your business begins to take off, you may find it necessary to take an international business trip in…
If you’re a tech entrepreneur, it’s worthwhile to surround yourself with people who stretch, teach, and motivate you. It’s too easy to get in a tech bubble of sorts and spend time only with like-minded people, so it’s critical to break free and learn…
As many know, the California drought has not ceased. It continues to decimate natural environments, hurt farms, and restrict daily life. As a result, the state of California is working to implement a number of low-tech measures that will help with the current lack…
While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. As a startup looking to make a splash, it’s important that you’re able to hone in on these important characteristics while simultaneously putting a…
