Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

 

Recent posts by this Author


Startups Go Old School With Retro, Artisanal Influences

Startups Go Old School With Retro, Artisanal Influences

When was the last time you saw a lava lamp or a pinball machine? If you haven’t spotted one in a while, keep your eyes open because they could be making a comeback, thanks to the retro influences of startup culture. Drawing on classic…

4 Lead Generation Strategies for Early-Stage Startups

4 Lead Gen Strategies That Work for Fresh Startups

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…

7 Ways to Stretch Your Budget When Cash Flow Is Tight

What to Do When Cash Gets Tight: 7 Options

No matter how carefully you plan, in the early stages of your startup, cash flow is going to be tight. If you’ve planned correctly, you’ll be minimizing expenses and working with only the capital you need to make it through the early stages. And…

7 Tips for Improving Your Application Monitoring System

Big Data Server Warehouse

If you’re running multiple applications on your network, you’re probably going to experience issues at some point. Traffic may spike unexpectedly, increasing the burden on your server and causing lag for your other users. An application may go down, making it unavailable when people…

Why Are More Startups Going Bankrupt?

raised startup exit fintech

It’s no secret that the vast majority of startups and small businesses eventually fail. The “8 out of 10 businesses fail” within the first 3 years statistic is commonly reported, but false. Still, more than half of businesses don’t make it past 5 years,…

How DIY Design Platforms Impact the Creative Industry

Is New Tech Making Designers Obsolete?

For the past decade or so, graphic designers have been in high demand. Virtually every company in every industry has had need for some kind of digital marketing, and with skill-intensive programs being the only way to create professional collateral, the burden was on…

A Look at the Next Generation of Cancer Testing

A Look at the Next Generation in Cancer Testing

When you look at health crises in this country and around the world, few issues strike more fear into the average person’s mind than cancer. We all know someone who has been affected by cancer and, somewhere deep down inside of us, we’re all…

The 7 Biggest Downsides to Bootstrapping and How to Overcome Them

Women Founders Outperform Men and 9 Other Industry Insights from First Round Capital

To new entrepreneurs, bootstrapping seems both exciting and sensible, and there’s a reason it’s become so popular as a means of funding and growing a new business. The theory is simple: rather than relying on angel investments or venture capital to fund a business,…

3 Tips for Effective Geo-Targeted Marketing

Most businesses look at the internet as a powerful resource for reaching as many people as possible. And while this is obviously true, the reality is that social media, SEO, and PPC advertising make internet marketing an ideal solution for targeting very specific demographics of…

An Entrepreneur’s Guide to Avoiding Work-Life Conflicts

An Entrepreneur’s Guide to Avoiding Work-Life Conflicts

Work-life balance is obviously a huge topic of conversation for entrepreneurs and their families. After all, many entrepreneurs work in startup environments where 70 and 80-hour weeks are the norm. The key to success is to avoid work-life conflicts. Create Separation Between Work and…

Study Shows Businesses Gain Pokemon Go-Induced Revenue Boosts

Even in an interconnected age where fads can gain traction in a matter of hours, it’s very rare that a craze sweeps the nation quite like Pokemon Go has this summer. The augmented reality mobile exploration game has surpassed Twitter’s percentage of daily active…

How to Survive Your First International Business Trip

How to Survive Your First International Business Trip

As an entrepreneur and business owner, you’re often required to travel around the country in order to pitch ideas, raise capital, and build partnerships. However, once your business begins to take off, you may find it necessary to take an international business trip in…

7 Lessons Tech Entrepreneurs Can Learn from Artists

7 Lessons Tech Entrepreneurs Can Learn from Artists

If you’re a tech entrepreneur, it’s worthwhile to surround yourself with people who stretch, teach, and motivate you. It’s too easy to get in a tech bubble of sorts and spend time only with like-minded people, so it’s critical to break free and learn…

How Tech Could Help Fight California’s Drought

How Tech Could Help Fight California’s Drought

As many know, the California drought has not ceased. It continues to decimate natural environments, hurt farms, and restrict daily life. As a result, the state of California is working to implement a number of low-tech measures that will help with the current lack…

5 Characteristics of Successful Startup Digital Marketing Campaigns

email marketing

While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. As a startup looking to make a splash, it’s important that you’re able to hone in on these important characteristics while simultaneously putting a…

7 Best Free SEO Tools for Startups

Finding great ways to cut costs without sacrificing the effectiveness of your SEO campaign can be a challenge. But without an endless marketing budget, you’ll need to look around for some great tools that will allow you to cut down on human labor and…

5 Ways Tech Startups Can Save Money

seed entrepreneurs

For a tech startup, one of the biggest challenges you face is, well, starting up. Getting out of the gates and developing your first product or selling your first service takes money – something most young entrepreneurs don’t have a lot of floating around….