Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

 

Recent posts by this Author


4 Lead Generation Strategies for Early-Stage Startups

4 Lead Gen Strategies That Work for Fresh Startups

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…

7 Ways to Stretch Your Budget When Cash Flow Is Tight

What to Do When Cash Gets Tight: 7 Options

No matter how carefully you plan, in the early stages of your startup, cash flow is going to be tight. If you’ve planned correctly, you’ll be minimizing expenses and working with only the capital you need to make it through the early stages. And…

Why Are More Startups Going Bankrupt?

It’s no secret that the vast majority of startups and small businesses eventually fail. The “8 out of 10 businesses fail” within the first 3 years statistic is commonly reported, but false. Still, more than half of businesses don’t make it past 5 years,…

How DIY Design Platforms Impact the Creative Industry

Is New Tech Making Designers Obsolete?

For the past decade or so, graphic designers have been in high demand. Virtually every company in every industry has had need for some kind of digital marketing, and with skill-intensive programs being the only way to create professional collateral, the burden was on…

A Look at the Next Generation of Cancer Testing

A Look at the Next Generation in Cancer Testing

When you look at health crises in this country and around the world, few issues strike more fear into the average person’s mind than cancer. We all know someone who has been affected by cancer and, somewhere deep down inside of us, we’re all…

3 Tips for Effective Geo-Targeted Marketing

Most businesses look at the internet as a powerful resource for reaching as many people as possible. And while this is obviously true, the reality is that social media, SEO, and PPC advertising make internet marketing an ideal solution for targeting very specific demographics …

How to Survive Your First International Business Trip

How to Survive Your First International Business Trip

As an entrepreneur and business owner, you’re often required to travel around the country in order to pitch ideas, raise capital, and build partnerships. However, once your business begins to take off, you may find it necessary to take an international business trip in…

7 Best Free SEO Tools for Startups

Finding great ways to cut costs without sacrificing the effectiveness of your SEO campaign can be a challenge. But without an endless marketing budget, you’ll need to look around for some great tools that will allow you to cut down on human labor and…

5 Ways Tech Startups Can Save Money

seed entrepreneurs

For a tech startup, one of the biggest challenges you face is, well, starting up. Getting out of the gates and developing your first product or selling your first service takes money – something most young entrepreneurs don’t have a lot of floating around….

A Look at Some of the Many Uses of Sensor Technology

Sensor technology has long been used for a variety of different applications. From tracking the movement of international shipments to monitoring air pressure and weather patterns, sensors give technology companies the ability to tackle seemingly impossible problems with …

4 Ways Atlanta Is Becoming a Silicon Valley Competitor

atlanta startups

Everyone knows that some of the world’s largest technology corporations reside in the Silicon Valley of California, and it’s hard to compete with the area’s wealth. However, the Bay area isn’t the only United States tech hub. Atlanta, Georgia is also a major player…

5 Myths and Misconceptions About Tech Startups

5 Myths and Misconceptions About Tech Startups

Sensational documentaries and Hollywood portrayals of tech startups have produced a number of discrepancies between the way things appear and the way they actually are. While there is certainly some truth behind these stories, the reality is that dozens of myths and …