Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.
Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus...
It’s no secret that the vast majority of startups and small businesses eventually fail. The “8 out of 10 businesses fail” within the first 3 years statistic is commonly reported, but false. Still, more than half of businesses don’t make it past 5 years,...
For the past decade or so, graphic designers have been in high demand. Virtually every company in every industry has had need for some kind of digital marketing, and with skill-intensive programs being the only way to create professional collateral, the burden was on...
When you look at health crises in this country and around the world, few issues strike more fear into the average person’s mind than cancer. We all know someone who has been affected by cancer and, somewhere deep down inside of us, we’re all...
Most businesses look at the internet as a powerful resource for reaching as many people as possible. And while this is obviously true, the reality is that social media, SEO, and PPC advertising make internet marketing an ideal solution for targeting very specific demographics ...
Even in an interconnected age where fads can gain traction in a matter of hours, it’s very rare that a craze sweeps the nation quite like Pokemon Go has this summer. The augmented reality mobile exploration game has surpassed Twitter’s percentage of daily active...
As an entrepreneur and business owner, you’re often required to travel around the country in order to pitch ideas, raise capital, and build partnerships. However, once your business begins to take off, you may find it necessary to take an international business trip in...
While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. As a startup looking to make a splash, it’s important that you’re able to hone in on these important characteristics while simultaneously putting ...
Finding great ways to cut costs without sacrificing the effectiveness of your SEO campaign can be a challenge. But without an endless marketing budget, you’ll need to look around for some great tools that will allow you to cut down on human labor and...
For a tech startup, one of the biggest challenges you face is, well, starting up. Getting out of the gates and developing your first product or selling your first service takes money – something most young entrepreneurs don’t have a lot of floating around....
Sensor technology has long been used for a variety of different applications. From tracking the movement of international shipments to monitoring air pressure and weather patterns, sensors give technology companies the ability to tackle seemingly impossible problems with ...
Whether you’re looking to buy a brand new startup that you expect to thrive in the future, or an established business with a strong customer base, conducting due diligence is one of the most critical components of the buying process. After all, the purchase...
When you think about Las Vegas, what comes to mind? In all likelihood, your thoughts gravitate towards cocktail waitresses, poker tables, slot machines, ritzy hotel lobbies, fancy bars, and risky decisions. Well, despite the fact that Vegas will always be a dicey place to...
The proliferation of technology in the retail space is happening at an impressively swift rate. What was hot last month could easily be obsolete in a few weeks, and the trends that worked yesterday may prove ineffective today. That’s just the nature of the...
Whether you realize it or not, your website’s user experience (UX) has a significant impact on how consumers see your brand. If your website is sloppy, slow, and archaic, that’s how customers will see your business. On the other hand, if your site is...