Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

 

Recent posts by this Author


Startups Go Old School With Retro, Artisanal Influences

Startups Go Old School With Retro, Artisanal Influences

When was the last time you saw a lava lamp or a pinball machine? If you haven’t spotted one in a while, keep your eyes open because they could be making a comeback, thanks to the retro influences of startup culture. Drawing on classic…

4 Lead Generation Strategies for Early-Stage Startups

4 Lead Gen Strategies That Work for Fresh Startups

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…

7 Ways to Stretch Your Budget When Cash Flow Is Tight

What to Do When Cash Gets Tight: 7 Options

No matter how carefully you plan, in the early stages of your startup, cash flow is going to be tight. If you’ve planned correctly, you’ll be minimizing expenses and working with only the capital you need to make it through the early stages. And…

7 Tips for Improving Your Application Monitoring System

Big Data Server Warehouse

If you’re running multiple applications on your network, you’re probably going to experience issues at some point. Traffic may spike unexpectedly, increasing the burden on your server and causing lag for your other users. An application may go down, making it unavailable when people…

Why Are More Startups Going Bankrupt?

raised startup exit fintech

It’s no secret that the vast majority of startups and small businesses eventually fail. The “8 out of 10 businesses fail” within the first 3 years statistic is commonly reported, but false. Still, more than half of businesses don’t make it past 5 years,…

How DIY Design Platforms Impact the Creative Industry

Is New Tech Making Designers Obsolete?

For the past decade or so, graphic designers have been in high demand. Virtually every company in every industry has had need for some kind of digital marketing, and with skill-intensive programs being the only way to create professional collateral, the burden was on…

A Look at the Next Generation of Cancer Testing

A Look at the Next Generation in Cancer Testing

When you look at health crises in this country and around the world, few issues strike more fear into the average person’s mind than cancer. We all know someone who has been affected by cancer and, somewhere deep down inside of us, we’re all…

The 7 Biggest Downsides to Bootstrapping and How to Overcome Them

Women Founders Outperform Men and 9 Other Industry Insights from First Round Capital

To new entrepreneurs, bootstrapping seems both exciting and sensible, and there’s a reason it’s become so popular as a means of funding and growing a new business. The theory is simple: rather than relying on angel investments or venture capital to fund a business,…

3 Tips for Effective Geo-Targeted Marketing

Most businesses look at the internet as a powerful resource for reaching as many people as possible. And while this is obviously true, the reality is that social media, SEO, and PPC advertising make internet marketing an ideal solution for targeting very specific demographics of…

An Entrepreneur’s Guide to Avoiding Work-Life Conflicts

An Entrepreneur’s Guide to Avoiding Work-Life Conflicts

Work-life balance is obviously a huge topic of conversation for entrepreneurs and their families. After all, many entrepreneurs work in startup environments where 70 and 80-hour weeks are the norm. The key to success is to avoid work-life conflicts. Create Separation Between Work and…

Study Shows Businesses Gain Pokemon Go-Induced Revenue Boosts

Even in an interconnected age where fads can gain traction in a matter of hours, it’s very rare that a craze sweeps the nation quite like Pokemon Go has this summer. The augmented reality mobile exploration game has surpassed Twitter’s percentage of daily active…

3 Tips for Pinpointing Your Company’s Unique Value Proposition

With the amount of highly competitive industries making up the business world, it can be difficult for many businesses to set themselves apart from their competition and gain solid footing in their market. While working hard to create an awesome business plan, increase your…

6 Keys to Building Brand Trust Through Your Company Website

Website An Off-Page SEO Guide to Improve Website Link Profile [Infographic]

In the crowded tech space, there’s nothing more challenging than proving your new brand deserves to be taken seriously. Competitors will actively use your inexperience against you and consumers will view your lack of marketplace equity as a strike. The best thing you can…

Don’t Wait for Formal Due Diligence When Acquiring a Company

research

Whether you’re looking to buy a brand new startup that you expect to thrive in the future, or an established business with a strong customer base, conducting due diligence is one of the most critical components of the buying process. After all, the purchase…

Why Entrepreneurs Should Startup in Las Vegas

Why Entrepreneurs Should Startup in Las Vegas

When you think about Las Vegas, what comes to mind? In all likelihood, your thoughts gravitate towards cocktail waitresses, poker tables, slot machines, ritzy hotel lobbies, fancy bars, and risky decisions. Well, despite the fact that Vegas will always be a dicey place to…

Smart Home Tools for a Smarter Office

Smart Home Tools for a Smarter Office

Smart home gadgets and apps are all the rage with homeowners and rental managers right now. They are being hailed for their convenience and environmentally-friendly nature, and rightfully so. Interestingly, smart home gadgets aren’t just for residential spaces – they have countless benefits in office…

5 Retail Tech Trends in 2016

5 Retail Tech Trends in 2016

The proliferation of technology in the retail space is happening at an impressively swift rate. What was hot last month could easily be obsolete in a few weeks, and the trends that worked yesterday may prove ineffective today. That’s just the nature of the…