Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.
When was the last time you saw a lava lamp or a pinball machine? If you haven’t spotted one in a while, keep your eyes open because they could be making a comeback, thanks to the retro influences of startup culture. Drawing on classic…
Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…
No matter how carefully you plan, in the early stages of your startup, cash flow is going to be tight. If you’ve planned correctly, you’ll be minimizing expenses and working with only the capital you need to make it through the early stages. And…
If you’re running multiple applications on your network, you’re probably going to experience issues at some point. Traffic may spike unexpectedly, increasing the burden on your server and causing lag for your other users. An application may go down, making it unavailable when people…
It’s no secret that the vast majority of startups and small businesses eventually fail. The “8 out of 10 businesses fail” within the first 3 years statistic is commonly reported, but false. Still, more than half of businesses don’t make it past 5 years,…
For the past decade or so, graphic designers have been in high demand. Virtually every company in every industry has had need for some kind of digital marketing, and with skill-intensive programs being the only way to create professional collateral, the burden was on…
When you look at health crises in this country and around the world, few issues strike more fear into the average person’s mind than cancer. We all know someone who has been affected by cancer and, somewhere deep down inside of us, we’re all…
To new entrepreneurs, bootstrapping seems both exciting and sensible, and there’s a reason it’s become so popular as a means of funding and growing a new business. The theory is simple: rather than relying on angel investments or venture capital to fund a business,…
Most businesses look at the internet as a powerful resource for reaching as many people as possible. And while this is obviously true, the reality is that social media, SEO, and PPC advertising make internet marketing an ideal solution for targeting very specific demographics of…
Work-life balance is obviously a huge topic of conversation for entrepreneurs and their families. After all, many entrepreneurs work in startup environments where 70 and 80-hour weeks are the norm. The key to success is to avoid work-life conflicts. Create Separation Between Work and…
Even in an interconnected age where fads can gain traction in a matter of hours, it’s very rare that a craze sweeps the nation quite like Pokemon Go has this summer. The augmented reality mobile exploration game has surpassed Twitter’s percentage of daily active…
As an entrepreneur and business owner, you’re often required to travel around the country in order to pitch ideas, raise capital, and build partnerships. However, once your business begins to take off, you may find it necessary to take an international business trip in…
If you’re a tech entrepreneur, it’s worthwhile to surround yourself with people who stretch, teach, and motivate you. It’s too easy to get in a tech bubble of sorts and spend time only with like-minded people, so it’s critical to break free and learn…
As many know, the California drought has not ceased. It continues to decimate natural environments, hurt farms, and restrict daily life. As a result, the state of California is working to implement a number of low-tech measures that will help with the current lack…
While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. As a startup looking to make a splash, it’s important that you’re able to hone in on these important characteristics while simultaneously putting a…
Finding great ways to cut costs without sacrificing the effectiveness of your SEO campaign can be a challenge. But without an endless marketing budget, you’ll need to look around for some great tools that will allow you to cut down on human labor and…
For a tech startup, one of the biggest challenges you face is, well, starting up. Getting out of the gates and developing your first product or selling your first service takes money – something most young entrepreneurs don’t have a lot of floating around….
