Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.
It’s no secret that the vast majority of startups and small businesses eventually fail. The “8 out of 10 businesses fail” within the first 3 years statistic is commonly reported, but false. Still, more than half of businesses don’t make it past 5 years,…
For the past decade or so, graphic designers have been in high demand. Virtually every company in every industry has had need for some kind of digital marketing, and with skill-intensive programs being the only way to create professional collateral, the burden was on…
When you look at health crises in this country and around the world, few issues strike more fear into the average person’s mind than cancer. We all know someone who has been affected by cancer and, somewhere deep down inside of us, we’re all…
To new entrepreneurs, bootstrapping seems both exciting and sensible, and there’s a reason it’s become so popular as a means of funding and growing a new business. The theory is simple: rather than relying on angel investments or venture capital to fund a business,…
Most businesses look at the internet as a powerful resource for reaching as many people as possible. And while this is obviously true, the reality is that social media, SEO, and PPC advertising make internet marketing an ideal solution for targeting very specific demographics of…
Work-life balance is obviously a huge topic of conversation for entrepreneurs and their families. After all, many entrepreneurs work in startup environments where 70 and 80-hour weeks are the norm. The key to success is to avoid work-life conflicts. Create Separation Between Work and…
Even in an interconnected age where fads can gain traction in a matter of hours, it’s very rare that a craze sweeps the nation quite like Pokemon Go has this summer. The augmented reality mobile exploration game has surpassed Twitter’s percentage of daily active…
With the amount of highly competitive industries making up the business world, it can be difficult for many businesses to set themselves apart from their competition and gain solid footing in their market. While working hard to create an awesome business plan, increase your…
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In the crowded tech space, there’s nothing more challenging than proving your new brand deserves to be taken seriously. Competitors will actively use your inexperience against you and consumers will view your lack of marketplace equity as a strike. The best thing you can…
Whether you’re looking to buy a brand new startup that you expect to thrive in the future, or an established business with a strong customer base, conducting due diligence is one of the most critical components of the buying process. After all, the purchase…
When you think about Las Vegas, what comes to mind? In all likelihood, your thoughts gravitate towards cocktail waitresses, poker tables, slot machines, ritzy hotel lobbies, fancy bars, and risky decisions. Well, despite the fact that Vegas will always be a dicey place to…
Smart home gadgets and apps are all the rage with homeowners and rental managers right now. They are being hailed for their convenience and environmentally-friendly nature, and rightfully so. Interestingly, smart home gadgets aren’t just for residential spaces – they have countless benefits in office…
The proliferation of technology in the retail space is happening at an impressively swift rate. What was hot last month could easily be obsolete in a few weeks, and the trends that worked yesterday may prove ineffective today. That’s just the nature of the…
Whether you realize it or not, your website’s user experience (UX) has a significant impact on how consumers see your brand. If your website is sloppy, slow, and archaic, that’s how customers will see your business. On the other hand, if your site is…
Technology is a wonderful thing, particularly in the workplace. Can you imagine trying to type out a five-page brief on a typewriter? Luckily, we no longer have to deal with that kind of manual labor in the office. However, with technology comes a variety…
Human beings are visual learners, particularly when it comes to the things they see on a screen. In an electronic setting, customers are generally more likely to stop and look at a photograph or video rather than a blog post. From there, they’ll associate images…
As an entrepreneur, you’ve put a lot of sweat, blood, tears, and most importantly, capital into your business. You don’t want all of that to go down the drain due to excessive spending during business trips. Don’t worry – you’re not the only company…
