Loren Baker is the founder of Search Engine Journal and is a VP at Foundation Digital.

A long time digital entrepreneur, Loren has been in digital marketing since 1998 and over the past decade he has built & executed innovative online strategies for leading companies in car insurance, retail shopping, professional sports and the movie & television industry.

 

Recent posts by this Author


How Digital Entrepreneurs Approach Startup Life

From Cafes to Startup-Friendly Apartments:

If you are thinking “Should I build an office out of my garage, Apple or Hewlett-Packard style?”, read on. “The garage didn’t serve much purpose, except it was something for us to feel was our home,” Steve Wozniak told The Guardian, clarifying the real…

How Digital Entrepreneurs Are Slaying in the Gig Economy

Bloom Las Vegas Coworking Space

After the garage-born success of companies like Apple, it can seem pretty attractive to rough it in the beginning to make for a legendary “rags to riches” story. However, if you think about it practically for more than a few seconds, you’d realize there…

How to Securely Manage Passwords for Multiple Logins

password protection

The average person has 27 discreet online logins, and most of us reuse the same password over and over which can jeopardizing security. In order to keep your passwords secure, they should be 16 characters long and contain upper and lowercase letters, numbers, and symbols….

How Tech Companies Are Dealing With Global Problems

In a TED Talk by MIT Technology Review Chief Editor Jason Pontin, he offered an honest assessment of the trajectory of technological advancements from Apollo 11 to the digital age. He said: “Blithe optimism about technology’s powers has evaporated as big problems we had …

How to Get Your Smart Home Started on the Right Foot

smart home

While people who work in technology may recognize how interconnected their personal lives have become, those from other sectors may still be clueless. According to Bitdefender, only 30 percent of people in the United States and 20 percent of the people in France are…

4 Tools to Help Startups Find Quality Leads

Remove Glassdoor Reviews

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads. . It…

5 Tech Trends Startups Are Adopting In 2017

3 Important Consumer Electronics Trends to Watch

It’s six months down the road and time to check in on startup that had high hopes when the year began. How many of the trends you’ve read about from earlier in the year have made their way into your operations? How many are…

How to Quickly Build a Customer Base With Lead Generation Tools

ecommerce startup

With content management systems like WordPress, getting a site up and running is no big deal. But apart from building traffic, what I find most challenging is incorporating a lead capture strategy that will actually generate some blog subscribers. Since I’m already loaded …

4 Tested Ways to Boost Conversions with Google Analytics

google analytics

Nobody – not even the smartest marketers – can build a successful online business overnight. You can only have a good start, monitor performance over time, and continue building your online brand from there. For this, you need to be adaptive to the latest trends…

Building a Smart Home? Here Are 7 Ways to Protect Your Privacy

privacy

Just like TVs, watches, cellphones, and other IoT devices, households are slowly but surely getting smarter. As the public’s interest in smart home technology gain a foothold, security and privacy concerns continue to rise. After all, you’re basically linking essential …

5 Ecommerce Startup Pitfalls and How to Avoid Them

E-commerce startups are all the rage these days. Despite the abundance of reports that show the high failure rate of startups, the flames of the entrepreneurial spirit burns brighter than ever. As an aspiring entrepreneur, you need to eliminate self-doubt and be willing to…