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Why Companies Should Invest in an Internal Marketing Team

By Nitin Chhoda | Oct 16, 2017 at 9:20 am

Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization. A far more effective investment is creating a well-equipped internal marketing ...

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The Dangers of Metrics for Small Business Owners

By Nitin Chhoda | Jan 25, 2017 at 10:30 am

While metrics are an important tool for measuring results, small business owners should be wary of relying too heavily on certain ones. Metrics present business owners with a method of measuring results, but not all data is useful. When used or interpreted improperly, a...