Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization. A far more effective investment is creating a well-equipped internal marketing …
While metrics are an important tool for measuring results, small business owners should be wary of relying too heavily on certain ones. Metrics present business owners with a method of measuring results, but not all data is useful. When used or interpreted improperly, a…
