Roseanne Luth is the founder and president of Luth Research, a privately held market research company founded in 1977 and located in San Diego, California. Roseanne’s commitment to quality is evident at Luth Research, the full-service, client-oriented research firm. With over 300 highly trained and dedicated employees, Luth Research provides cross platform digital tracking, complete custom research support, telephone, focus group, field service capabilities and on-line surveying.

 

Recent posts by this Author


A Quick Start Guide to Creating a Data-Driven Marketing Program

3 Tips for Hiring Data Scientists

Just as marketers started making consistent sense of digital marketing channels, along comes another must-have tactic:  Big Data. A survey by Kentico Software, referenced on eMarketer, found that big data was the third-highest priority for U.S. digital marketers in 2015. A Teradata study reported…