By Scott Gerber | Nov 27, 2017 at 8:30 am
When you consider your favorite products in the marketplace, branding may have a lot to do with which ones you choose to purchase. According to a report by LinkedIn, 80 percent of consumers are like to evaluate a solution from a brand they follow...
By Scott Gerber | Nov 13, 2017 at 6:30 pm
In a report by Go-Globe, people spend 52 percent of their time on a mobile app. While mobile apps provide another way to engage with your customer is creating one really necessary for your business? Below, 12 entrepreneurs from YEC provide practical advice you...
By Scott Gerber | Nov 8, 2017 at 5:00 pm
Google has proven it’s a market giant owning more than 81 percent of the search engine space, according to a report by NetMarketShare. Even at the sheer enormity of its presence, Google isn’t immune to regulations that govern other countries. Finding itself in a...
By Scott Gerber | Jul 3, 2017 at 9:20 am
After a lot of hard work, you've created a mobile app, one you know users will want. Perhaps it provides sales options or coupons toward your products, or maybe it solves some specific problem that a user might have, like keeping information organized or...
By Scott Gerber | Jun 26, 2017 at 9:20 am
Numerous companies have staff working from remote locations. Some are freelancers, hired to work on specific projects or tasks. And some are full-time employees working from home, either on an occasional or permanent, basis. Keeping everyone on task and connected is difficult, ...
By Scott Gerber | Jun 24, 2017 at 2:30 pm
Sections of the day are lost, either to handling minutia that never seems to end or from brain breaks that end up eating hours instead of minutes. Fortunately, there are a number of technological tools and tricks that can help stem the tide, ranging...
By Scott Gerber | May 30, 2017 at 7:00 pm
By now, most entrepreneurs understand the concept of big data. This vast, sometimes overwhelming collection of information encompasses numbers generated by your everyday business processes – sales statistics, email open rates, website clickthroughs, etc. – that allows you to ...
By Scott Gerber | May 18, 2017 at 7:00 pm
User experiences are crucial to the success of an application. Design something too simple, and you'll lose out to other groups that can offer more features. Design something too complicated, and most users will delete the app after their first few attempts to use...
By Scott Gerber | May 9, 2017 at 7:00 pm
Coworking spaces offer a lot of benefits: A chance for freelancers or other professionals to work outside the home or office, surrounded by people with similar temperaments and ideals. These sites can offer excellent opportunities for collaboration or brainstorming, which help ...
By Scott Gerber | Apr 5, 2017 at 3:30 pm
Moore's Law states that every two years, processing power will double. While there's questions about whether that rate will slow, what isn't in question is that the remarkable changes in technological systems — both software and hardware — can leave IT departments and ...
By Scott Gerber | Apr 4, 2017 at 11:20 am
Do you want to take live video with your sunglasses? Maybe you'd prefer to power your house through your roof tiles or arrange for a drone to fly you to work. What's possible keeps changing thanks to a wide range of devices, and what...
By Scott Gerber | Apr 4, 2017 at 9:15 am
The seasons are changing, and with them are the needs of your customers. This can leave ecommerce sites with down periods and few sales. While this offers businesses a chance to retool their sites or review future ad strategies, it's not always great for...
By Scott Gerber | Apr 3, 2017 at 3:30 pm
Whether it's for file sharing, customer service, or basic business functions, it seems like every organization these days is using the cloud. Compared with traditional on-premise programs, cloud tools offer a much easier way to store, manage, access, and update the software you ...
By Scott Gerber | Mar 16, 2017 at 11:20 am
Wearable technology may not be as ubiquitous as smartphones just yet, but it's well on its way. In November 2016, Wall Street Daily reported that this category of devices was approaching peak adoption, with a 26.1 percent year-over-year increase in wearables shipping by the ...
By Scott Gerber | Mar 16, 2017 at 9:15 am
In the mobile-first era, it seems that every business has its own app to enhance the customer experience. While there may be legitimate value in offering your customers an app, you may face some stiff competition: When there's an app for everything, how can...