Zaid is a leading expert on data driven digital marketing; focusing on analytics and actionable insights from data. Founder of PPC Mastermindsa ppc management company, Reputation Trojan, an instructor at SEO Optimizers Training Center, and an organizer of Los Angeles Google Analytics business insights training MeetUp in Los Angeles, California. He has spoken at multiple conferences and has helped countless people in the digital marketing space.

 

Recent posts by this Author


5 Strategies to Boost Your Conversion Rate

In the online marketing world, retargeting strategies can provide your company with a second chance to make the right impression on consumers. They are designed to readdress potential customers and to remind them of the products and services your company offers in an effort…

Why you should store your data in 3 separate locations

No one can accurately predict when a disaster is going to strike, but flash floods, power surges, fires and other catastrophes can severely cripple a business for days, weeks and sometimes permanently. In fact, 25 percent of businesses never reopen after experiencing a major…

4 Unique Mobile Apps that Will Increase your Productivity

increase your productivity

Your smartphone could be your ticket to a more productive life thanks to the ready availability of a wealth of mobile apps. Whether you’re seeking a better way to collaborate at work or want help getting your health on track, there are apps tailored…

What to Look For when Evaluating Intellectual Properties

intellectual property and copyright law

Intellectual property is a modern concept with ancient roots. After all, the Bible itself proclaims that there is nothing new under the sun. Centuries later, people still struggle with this notion, trying to understand the fine line between inspired creation and a stolen idea….

Developing a Mobile App? 3 Frameworks You Should Know

mobile app

A developer can create mobile apps with games and productivity software by using any framework; however, some of the software programs have more APIs than others. Furthermore, certain programs allow designers to develop custom user interfaces and to add unique controls to the …

80 Percent of Americans Use These 5 Mobile Apps Every Day

Almost 70 percent of us now own smartphones. We rely heavily on our mobile apps for information, news, weather, entertainment, navigation, and connecting with others. In fact, 65 percent of smartphone users check their mobile devices within 15 minutes of waking up and within…

5 Competitive Analysis Tools You Need to Know About

Competitive analysis tools are all about taking advantage of current search and internet technologies to gain an edge over competitors. They provide valuable insight into keywords, page ranks and traffic metrics that are used to create and achieve success in new goals and …

Why Wikipedia Needs More Female Editors

female writers freelancer

Wikipedia is an accessible resource for all kinds of information, but it has a big problem. Although the site promotes a seemingly democratic model that permits anyone to contribute, female voices are severely underrepresented. Since 2011, Wikipedia executives, like Sue Gardner …

The Rise of Bitcoin in our Global Economy

bitcoin

Bitcoin is the first digital cryptographic currency (cryptocurrency) that has really taken hold around the world. While several other attempts had been made before Bitcoin, they either never worked correctly or never gained widespread use. Bitcoin, on the other hand, has a deep …

Choosing a Bitcoin Wallet: The Basics

bitcoin wallet

If you want to use Bitcoin, one of the first decisions that you will have to make is which wallet you will be using to store your Bitcoin and make transactions. As Bitcoin is an electronic currency not controlled by a central authority, it…

How Virtual Assistants Can Scale Your Business

How Virtual Assistants Can Scale Your Business

There are hundreds of responsibilities to juggle every day when you run a business. Virtual assistants (VAs) can ease some of that strain by taking over administrative, technical, and social tasks so you can focus on growing your business. What Does a Virtual Assistant…