Get a Second Opinion
Most brands don’t just want to be vanilla. They want to express an opinion and pick a side, creating discussion around a topic. This can get tricky when you’re a brand since you still have an image to uphold. Many forget to stop and think before posting. If you have a lot of doubt and are questioning your motives for the post, get a second opinion and ask another member on your team.
– Jordan Gurrieri of Orbit Path
Proofread Your Content
Nothing is more embarrassing than spelling errors, misuses of grammar and just plain lack of clear-cut communications. Make sure when executing on your social media strategy that you proofread your copy, ensure your images are optimized and that you’re tagging the right accounts. If you’re afraid of remembering all of this, make yourself a cheat-sheet and stick it on your wall.
– Steven Picanza of Latin & Code
Create Brand Guidelines and Use Them
“Trusting employees with your social media platforms, especially new ones, is often left to a leap of faith. They may not fully understand your brand messaging or care enough to make sure everything they post is up to quality standards. I recommend creating guidelines and familiarizing new comers (even the most experienced) with them. Lastly, monitor and approve new posts, especially when beginning new campaigns.”
– Robert Gerov of VOKSEO