David Cross Says He Is Deleting His Facebook at the Sundance Premiere of Hits

January 22, 2014

12:50 pm

Facebook has roughly 1.19 billion monthly active users, but soon writer/director David Cross won’t be among them. He told Chris Barrett that he plans to delete his Facebook profile as soon as he’s done promoting his new movie, Hits.

Cross told Barrett of his plans to quit Facebook last night at the 2014 Sundance Film Festival, where his dark comedy is being shown.

As Cross puts it:

“I barely go on Facebook. I don’t like it. I don’t like Twitter, I don’t like Instagram, I don’t like Tumblr, I don’t like any of those things. They don’t bother me, I just have no desire to learn about the minutia of other people, whether I know them or not.”

Ironically, social media plays a major role in Cross’s new film. Hits tells the story of a municipal worker living in a small town whose video rants at City Hall go viral, making him famous overnight.

As a Facebook quitter, Cross will be in good company. Teenagers have been leaving the king of all social networks in droves. And, as with most trends, this demographic may be the early-adopters of a growing problem for Facebook. According to a new study from Princeton University, Facebook will lose 80 percent of its users between 2015 and 2017.

Check out the video below:

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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