The Growing Need for Marketing Tech

April 23, 2016

10:49 am

Digital advertising is a growing market, becoming increasingly important as digital trends continue to advance. With an estimated 85 cents to every new dollar spent on advertising going towards digital advertising, the state of marketing tech is beginning to shift in a massive way. Marketing technology, the newest frontier to come out of advertising, already has a few competitors on the market, keeping it ahead of digital monoliths like Facebook and Google.

Adestra, an email marketing company, utilizes software to maximize client marketing ROI. It’s already competing with heavy hitters in the industry such as Adobe and Oracle.

Marketing tech is becoming increasingly important to businesses and startups because it helps establish longevity, relevance, and consumer appeal to brands. Even the ones that are just starting out can benefit from utilizing marketing strategies that can best help build their brand. Marketing tech, although it’s a relatively new field, is still going to impact advertising in a major way.

With so many other fields being advanced with the help of technology, it’s only natural that advertising would be the next in line. Products like Adestra and the revamped AdWords will give us a glimpse into what the future market looks like for that.

One thing is certain – in an ever-changing world where the latest tech innovations rule, brands can’t afford to fall behind on digital marketing. Marketing technology is not only necessary in aiding in that change, but it’s central in shaping the future of marketing for the digital age.

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Cameron is a tech and culture journalist, comic book enthusiast, and lives near New York City. A graduate of Stockton University, she's using her words to shift the world of online journalism, one byline at a time. When she's not writing, she can be found reading sci-fi novels, collecting succulents, and planning her next obnoxious hair color. Cameron is an editorial fellow at Tech.Co. Send your tips to cameron@tech.co or tweet @BlkGirlManifest.

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