February 5, 2011
Jingles are a time honored tradition in the world of advertising. Wikipedia describes a jingle as:
…a short tune used in advertising and other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans.
The bottom line is that there is no better way to get into a consumer’s head than with a catchy jingle. It’s the kind of thing people hum while in the car, on their way to the bus stop, and at work to the dismay of their co-workers. In the age of viral video, jingles have gone from great radio spots to instant web classics. Here are 10 of the jingles youtubers can’t stop watching. Check these out and think about how a jingle or video could help your business.
- Education Connection – The world of higher learning has never sounded so good. This catchy and funkadelic tune has had over 660,000 views on the web.
- Moo & Oink – Chicago is known for it’s amazing architecture, heart attack inducing food, and the famous dancing pig and cow commercial. Moo & Oink, the Chicago based grocers dance commercial makes these animals more lovable than edible.
- Nabisco’s Oreo Cookie – Nabisco is famous for having lots of sticky jingles that you can’t get out of your head – Oreo cookies being one of them.
- Freecreditreport.com – From pirate hats to driving around in a beater, the boys at Freecreditreport have made a killing off of catchy little jingles from every genre. Their videos have had over a million views.
- Hersey’s Bar – “The great American chocolate bar” is a line exclaimed as American’s from all over the country sang about the wholesome goodness of Hersey’s. It featured a waiter, a catcher, a cowboy, and a child. Now what’s more American than horses, baseball, children and roping cattle?
- Doublemint Gum – Chris Brown’s Doublemint Jingle is a bonafide Youtube hit. The controversial singer/performer turned his song “Forever” into the new hip doublemint commercial. The only real shame is that he couldn’t have hired the Doublemint Twins as his backup dancers.
- Coca Cola – “Always Coca Cola” has been remixed through the years in many forms. The jingle is so catchy that millions of people have watched it played out in it’s various incarnations online. But perhaps Coca Cola’s real classic is the original tune, I’d Like to Teach the World to Sing.
- McDonalds – The “Big Mac” is not just one of the most iconic burgers in the country, but it’s also one of the very best jingles in the history of advertising. The “two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun” jingle has over 1.7 million hits.
- Oscar Mayer – Everyone knows that bologna has a first name and it’s O-S-C-A-R. This iconic jingle from 1973 has reached the computer screen of almost 500,000 people. Everyone now knows the name of this hot-dog like sausage.
- Ford – 1984 brought the world the Olympics, more record, and the question on everyone’s mind: “Have you driven a Ford lately?” This catchphrase became a staple of the Ford company and an absolute nostalgic hit on YouTube.
- BONUS – Kars4Kids recently held a “jingle contest” for users to submit their own versions of the jingles, and their videos, to their YouTube channel. There were some interesting renditions, and quite a few entries. It was a great way to get people involved with the brand and for them to get creative as well.
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