10 Examples of Awesome Content Marketing

When it comes to attracting an audience for your business, it seems that creative content marketing is definitely the way to go these days. This is a way that you can get really creative in your marketing, and you will attract the audience you want. There are many trends in this area, with the most popular being how-to content, shareable visuals, crowd-sourcing, brand-building, and behind the scenes knowledge. Check out these examples of awesome content marketing and get some ideas for your own.


Metro Trains Dumb Ways to Die Video

This safety campaign really came to life with the video showing dumb ways to die. More than 108 million people have seen the video on YouTube, and accidents and deaths have been reduced by 21%. This is a campaign that works, and a million young people have pledged to behave safely around trains.

dumb ways



Intelligentsia Coffee’s Brew Guides

This content is loaded with great photography and step-by-step instructions for using all kinds of different coffee-making tools. Readers are usually so thrilled with the information that they can’t wait to try a cup of the coffee.


Beats by Dre on Instagram

While the goal is to sell headphones, the fans get so much more. Their Instagram offers awesome visuals that give fans a look at the company from behind the scenes. Content includes videos, current event commentary, and loads of awesome celeb photos.


Anthropologie’s DIY Drink Recipes

You will often find cocktail recipes on the blog, and they are always timely and seasonal. This is a great example of creative content marketing, because it isn’t actually trying to sell you anything. But, you will like the recipes so much that you will be very interested in what the company has to offer.

a blog

Time to Cleanse ‘Are You Toxic’ Quiz

The content here makes you want to learn more about your own health and what you can do to improve it. It encourages people to take the quiz to find out if they are toxic, and they can get a personalized body toxicity score and free report.

Are you toxic

Birchbox’s Beauty Advice

This company sells monthly beauty boxes, and the website content offers how-to videos with beauty tricks that women love. Basically, this is a beauty magazine anyone can access online, and the good advice leads to better sales because people will want to try the products.


Wyzowl World Cup Video

The goal here is to get more people into soccer. The game is explained through animation so anyone can learn the complexities of the rules. It is set in Brazil (the host’s nation), and tells about the off-side rule. The video has helped Wyzowl gain a whole new audience.


Gov.UK Cuts Out the Jargon

This may not exactly be for sales, but users love the fact that they can get the information they need about doing certain government tasks, such as filing for benefits or getting marriage licenses. The content is easy to read and a great help for UK citizens.


Old Spice Social Media

Even some of the most popular brands can use a boost, and this is a company that knows how to create content that gives them that boost. They publish tweets that followers are interested in instead of constantly bombarding them with advertising, and this gets the job done.

old spice

Callaway Golf on YouTube

Viewers learn so much about golfing on this YouTube channel that they really trust the company. They know their stuff, and they are proving it through instructional videos, and this creates a trust in the brand with consumers.


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Written by:
Jane Hurst is a freelance writer from San Francisco. She contributes to Lifehack and Thought Catalog.
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