According to to a study by Hubspot, organizations that have a company blog receive 67 percent more leads than those who do not. 77 percent of all internet users read blogs while blogs have a ROI of 600 percent. The benefits of having a blog include the ability to capture leads, engage prospective customers and become a thought leader or authority figure in your industry. Here are a few reasons why your startup absolutely needs a blog.
It Gets More Leads
The more leads you receive, the more likely you are to make a sale. The best part of online content is that you'll be able to obtain new leads even when you're not working. Older blog posts can provide a lot of traction and visitors if they offer useful information and receive organic traffic. Blogging helps customers find your business and learn more about your services.
Blogging Is Free
If you don't have a large budget you can simply blog yourself. After all, you are an expert in your niche and writing about topics you're already familiar about should come naturally. Blogging doesn't have to cost a dim, unlike expensive PPC campaigns or Facebook ads.
You'll Become an Industry Leader
Blogging allows you to become a thought leader and become recognized as an expert in your industry among peers, colleagues and even competitors. As you gain more influence and clout, you'll find that some of your best customers will start finding you, instead of the other way around.
You'll Create a Brand Identity
Creating content around your company and services brings your brand to life. According to research by the Corporate Executive Board, 64 percent of customers who purchased from a company did so due to shared beliefs. For example, Timberland creates footwear made out of recycled materials which resonates with buyers who are eco-conscious. Consumers are more likely to relate to brands who stand for something other than being profitable. Blogging allows you to expand on your company's beliefs and values.
It Engages Customers
Posting on a regular basis allows you to build rapport and engage with your customers. Potential buyers who have read your company blog are more likely to be receptive to your brand. Blogging also allows you to find out how your customers feel about your services. Leave blog comments open in order to encourage discussion.
You'll Connect With Others
Blogging isn't just a way to reach out to customers. It's also a way to connect with others in your industry including peers and competitors. You can make new business contacts and come across new opportunities.
You'll Tell A Story
Telling a story makes more of an impact than listing your latest technology or services. Tell a compelling story about the impact of your services on other people or the market. Visual aids like video can help to personalize your story even more and bring it to life.
And You'll Tell Your Story
A company blog enables you to give accurate information about your services and brand to your customers directly instead of having them rely on unauthorized third parties. Blogging provides you with a platform to manage your reputation and shape your story without being at the mercy of others.