The Benefits of Using Gmail For Small Businesses

While most personal email users are loyal Gmail users, the same can’t always be said when it comes to business email. Often, Outlook ranks as the leading email source for businesses, primarily because of its larger-scale integration. Though Outlook can be great if the organization and scope of your company are too big for you to handle, but it may not be the best choice for each business.

Gmail is actually a powerful competitor in the business email realm. The service offers an appropriate solution for business email equipped with plenty of storage and flexibility. Compared to competitors like Outlook, Gmail just might lead the pack in areas like integration, convenience, and cost.


The security for Google’s email system is the best on the market, as far as free email services go. The platforms ensure that every precaution is taken and that the right people are using and interacting with your account. There’s also a strong antivirus scan to deem attachments safe for downloading, and the two-factor authentication process helps protect your account from unauthorized access.

Google also allocates quite a few resources to teaching its users about email security. Peace of mind is more than a comfort when it comes to business email – it ensures that business can be conducted on a normal schedule.


One thing that sets Gmail apart from their competition is its collaboration features. It’s not just a send and receives email service. It’s an entirely cloud-based platform for organizing files, instant chats, and scheduling. The seamless integration helps to keep others connected.


Everything from the organization to the easy app access for mobile entrepreneurs to increase user convenience. Portable, accessible, and widely accepted makes it a great business service to include.

Gmail may not be the best option for every business, but for small businesses and startups, the benefits are abundant. If you’ve been overlooking Gmail’s capacity for providing your smaller business or startup with the support it needs, it may be time to give it another chance.

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Written by:
David Fournier has been a business analyst since 2010 and also involved in the launching of startups companies for over 3 years.He has been writing for small to mid-sized businesses, assisting them with their business needs.
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