Startup Launches Real-Time Online Cannabis Marketplace

Individuals and medical professionals looking for cannabis online rarely know exactly how much inventory a dispensary might have at that point of time. Fortunately, one startup has changed that forever.

Today, startup Jane Technologies launched the cannabis industry’s first end-to-end online marketplace, where customers can find and order preferred products available in real-time at local dispensaries.

The difference between Jane and other marketplaces online is notable. The platform keeps tabs on a dispensary’s supply through a point-of-sale system and allows consumers to search their site for items in real-time. You can compare prices, products and services with other dispensaries in their area, and reserve preferred items for in-store pickup or delivery.

When a consumer wants to read reviews on a product, Jane has made an effort to combat a growing problem of fake product reviews and only allows customers who have used the platform to provide feedback.

“Consumers today want a certain experience when shopping online; they expect smarter searches with custom recommendations, and we believe the cannabis industry should be no different,” said Socrates Rosenfeld, CEO of Jane and combat vet who discovered the health benefits of cannabis while studying at MIT, in a press release.

Consumers are given free access to one of the industry’s largest cannabis product databases and can filter by location, price, and popularity. The company is also trying to assist dispensaries that are tired of crowded listings, manual menus, and losing customers with this point-of-sale platform to help boost sales.

“We also recognize that dispensaries are the backbone of this industry – and they’re tired of relying solely on expensive advertising to reach new customers,” Rosenfeld said. “We’re committed to supporting those visionary operators who see where the industry is headed, and want to provide their customers with a simple and straightforward shopping experience – all while seamlessly operating within compliance of state law.”

Jane Technologies cofounders include graduates from the Massachusetts Institute of Technology (MIT) and is led by former Army captain and West Point graduate Socrates Rosenfeld. Jane is currently partnering with dispensaries in Santa Cruz and rapidly expanding into additional California, Colorado, and Boston markets.

“By partnering with dispensaries who pride themselves on providing the highest quality products and services to their community, we help consumers become more confident in the way they shop for cannabis,” said Rosenfeld.

Read more about startups around the country here at Tech.Co

Did you find this article helpful? Click on one of the following buttons
We're so happy you liked! Get more delivered to your inbox just like it.

We're sorry this article didn't help you today – we welcome feedback, so if there's any way you feel we could improve our content, please email us at

Written by:
Tishin is a technology journalist and correspondent. She has written for TechCrunch, Demand Studios and Fitness, and has regular network segments on local Phoenix affiliate stations. She holds a Master's degree in Clinical and Sport psychology, and has covered many areas of technology ranging from 3D printing and game development to neurotech and funding for over 15 years.
Back to top