If You Can’t Pivot, Your Startup Is in Trouble

During a presidential election, changing your mind can look like weakness. Voters love when a candidate can stick to their guns and commit to their beliefs, regardless of the national and even global implications. But when it comes to startups, there is nothing more valuable than being able to redirect your efforts to match the market needs. And if you can’t think on your feet and address the shifting needs of your customers, your startup could be in a lot more trouble than you can handle.

There are plenty of reasons to pivot when it comes to your startups goals. Whether the market has completely changed on you, or the investors have decided you need a different angle, keeping abreast of your viable options can be the difference between Series A and serious problem. Even going with your instinct can be the best way to gauge whether or not you need to make a change in your business model. The definition alone should give you a good idea of what you’re trying to accomplish by changing course.

“Structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth,” wrote Eric Ries in The Lean Startup.

A great example of knowing when to pivot is the developers of SKEYE Nano 2 FPV. While their original product was designed to make playing Pokémon Go easier, they were unable to solve their legal and technical difficulties, leading to a quality product with no where to go. But rather than throw in the towel, TRNDlabs decided to pivot and make the product an incredibly useful and effective selfie machine. With stabilizing software and auto-take-off capabilities, they were able to breathe new life into a product that was all but doomed.

If you’re a startup founder, you know how much thought and energy goes into coming up with your idea. And while it’s hard to abandon your original goal, the ability to shift your focus and recognize your mistakes can go a long way in facilitating growth and success in the future. Changing your mind doesn’t have to mean your flip-flopping; it just means you have an open mind, one of the most valuable things an entrepreneur can have in the business world.

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Written by:
Conor is the Lead Writer for Tech.co. For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.
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