Customer acquisition can be defined as the simple act of getting customers to buy from your business. It should be easy and affordable, as 70 percent of companies say it’s cheaper to retain customers than to attract them. But there are many aspects of customer acquisition that can be difficult to manage on your own. Whether it be through SEO, email marketing, analytics or converting site traffic, paying customers are hard to come by without the right set of tools.
Luckily, the five tools on this list can improve and strengthen your customer acquisition processes in the click of a button.
MozBar is a tool that works with both Google Chrome and Mozilla Firefox. You'll be able to access this toolbar to use a wide range of SEO metrics. You can even track stats for customized searches and get exact ranking numbers for keywords and phrases.
MozBar is vital to the success of any company because you can analyze practically any page on the web, whether it be your own or a competitor. You'll be able to conduct research faster and easier than ever. So if you come across something that may inspire you, this tool can help you note it and implement it.
When it comes to self-reflection, you need only the latest figures. Just because Google Analytics seems like the best option, doesn't mean it isn't. There is no need to re-invent the wheel when it comes to analytics. Google Analytics is one of the most effective tools on the web and you would be silly to avoid it.
There are other options that do the exact same thing as Google Analytics, but they aren’t free and they are rarely updated. When it comes to tracking and analyzing your campaigns, there really is no alternative.
Computers are getting smarter and big data is becoming more of a factor in the hunt for new and relevant customers. LeadCrunch is a tool that goes outside the box when it comes to acquiring customers. It uses artificial intelligence in order to point out hot leads. How futuristic!
LeadCrunch works with an array of different industries by compiling real-time data every time you run it. These leads are mathematically likely to yield positive results, making it one of the most hassle-free ways to acquire new customers.
Email marketing remains the most effective form of marketing currently in existence. But it’s not just a matter of sending a few emails and hoping for the best. You have to try things out in order to get the best possible results. GetResponse is a tool that can help you with this.
If you are trying to acquire more customers, you need an integrated platform that provides you with plenty of testing features. This is exactly what you get with GetResponse. It allows you to perform comprehensive A/B testing, while giving you the analytics in real time.
You can even create landing pages, so there’s no need to download other tools to make it work. GetResponse is also equipped with basic email marketing features, like auto-response.
Conversion optimization is not about bringing in traffic but about making the most of the traffic you already have. The Unbounce platform does exactly what you would expect. It’s there to ensure that customers do what you want, as opposed to just clicking on your content and then clicking away when they get to your site.
Unbounce is primarily about testing out landing pages, though. You can craft landing pages and set them off against each other to see what works best. This will enable you to see what your target audience is interested in and it’s an easy way to test during live campaigns.
On a side note, Unbounce can fulfill a wide range of other needs, such as analytics, email marketing, and SEO. You can feel free to use this as a grand integrated platform, if simplicity is important to you.