August 2, 2015
Over 2.5 million blog posts are published daily on the Internet. When you are a new business, just tapping into the world of “content marketing”, cutting through the information noise and having your message heard by your potential customers looks like mission impossible.
The bad news is – breaking through content saturation gets harder. The good news is – you still can convey your message and get your content discovered by following the next 4 tips!
1. Tell Stories To Win Hearts and Minds
The truth is – people tend to forget all the valuable lessons and advice they have learned on the Internet just too fast. But, everyone loves a good story.
Stories add clarity and a touch of personalization to your writing. Readers could always relate better to your experience told in a form of a story, rather than an ultimate advice. That's why case studies and testimonials work so great.
Art Petrosyan from EZ Moving SLC lays it out like this:
“We have been publishing loads of content regularly – the usual “how-tos”, useful resources lists and practical guides that should have attracted new readers. The traffic grew slowly and conversion rates were quite pitiful as well. As a test, we decided to add some personal touch to the new expert round up posts and told about our personal struggle of building the audience on Facebook before going into practicalities. Result – conversions rose by 24%”.
By spicing up your posts with a witty, funny, sad, or very personal story you help your readers connect with your brand faster, catch their attention from the first line and inspire them to take action.
Digital storytelling should be your secret sauce to make your content stand out from the crowd and have your message powerfully resonate with the audience on an emotional level.
2. Take Advantage of the Visuals
Fact – most Internet users have a toddler attention span. You have just a few seconds to grab their attention on social media and a few more seconds to make them scan your posts and decide whether they actually want to read it or not.
Here visualization comes handy. Converting your thrilling data into an infographic can:
- attract tons of shares and traffic especially if promoted on Pinterest.
- serve as a powerful linkable assert to attract backlinks and referral traffic with guestograpic method.
- make the information you share even more valuable as you distill abstract data into bite-size actionable advice.
3. Challenge the norms
Spice up your story with an unusual angle and confront a common belief in the society. Stories with an unexpected twist, for instance “Why Smart People Make Bad Entrepreneurs” or Buzzfeed “Reasons To Never Visit Insert Destination” posts receive higher click-through rates, more shares, and engagement in a form of comments and active discussions on social media.
4. Publish evergreen content
While trending, timely posts can win you new readers within a short time span, evergreen solid pieces of content will help you gain new fans in the long run.
Write copy that will stay timely and relevant to your audience even within time. If the piece is useful and insanely practical people will return to it over and over again, bookmark, link, re-share, and help it rank higher for the targeted keyword, meaning a consistent stream of new clients.
Your business should have a few pillar long-form posts that you can regularly update with extra fresh tips and re-share again and again to reach even wider audience.
Image Credit: Flickr/pieter musterd
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