October 11, 2016
Recently, Tech London Advocates (TLA) hosted the Diversity in Tech event in London to highlight the technology industry’s lack of a diverse workforce. The event took place on the same day TLA published a survey revealing the majority of technology businesses in London are not only predominantly male dominated, but almost half of their executives (46%) don’t believe increasing diversity would boost growth.
It’s fair to say that in 2016, the amount of women and minorities in the tech industry is nothing if not disappointing. But it is also fair to acknowledge that many young business leaders are not mature enough to understand the importance of diversity when it comes to the success of their business.
Diversity and the Rise of Mobile Apps
The era of paper based communication is over. In 2016, there is a mobile app for every need. According to mobile analytics firm Flurry, mobile use grew 58% year over year. The ease and accessibility of mobile apps has created an entirely new digital lifestyle. People aren’t just on-the-go when they choose mobile – they’re also seeking out a simpler solution to a fundamental task.
Apps deliver on this need in a more seamless and streamlined way than the web, creating a population of people who choose apps first. By 2017, there are projected to be 4.4 billion app users globally .
The Value of Diversity
Just because there’s an app for everything, does not mean there’s an app for everyone. On one hand, mobile apps are created by tech leaders who do not necessarily perceive minorities or women as growth opportunities for their business. On the other hand, women and minorities are more likely to use products made by people they can relate to.
For decades, brands have failed to represent society and diversity in their marketing teams, and with the recent media outbreak of racial tensions in the USA, there is now a rise of black-owned business directories to help make purchasing decision that align with your moral center. And if you don’t think that’s going to effect the tech world, you’re kidding yourself.
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