An Entrepreneur’s Guide to Avoiding Burnout

The startup life may seem glamorous, but it’s an intense personal experience. The poet David Whyte said, “Work is where we can make ourselves; work is where we can break ourselves.” And after seeing so much of the making and breaking in this industry occur with fast-paced startups, big exits, and failures, it can be hard to navigate when burnout and depression strike. How do we continue to thrive in the startup community, even when dealing with burnout and depression?

It starts with radical self-inquiry.

What is Work?

Or more importantly, what is your relationship to work? As humans, we work for purpose and meaning – to create value in the world and for money. Yet, very few of us take the time to explore what work truly means to us and where we first learned our beliefs about work.

What is work to you? Is it your job or your joy? What did you parents teach you about work? How did they relate to work? What is your relationship to work right now? What is success to you? What about failure?

We bring a lot to work, and we check a lot of ourselves to our respective workplaces before we enter. When you understand what’s truly driving you, a new understanding of why you do what you do may surface. Apperception is the gateway to stronger decision making.

When it comes to finding meaningful work, know what connects you to your purpose and commit to align with it often.

What parts of you show up at work? How can you bring your wholeness into work?

Embrace Vulnerability

How’s your heart? How do you feel? What are you not saying that needs to be said?

Startups are stressful. They can be incredibly lonely, frustrating, disappointing, overwhelming — and a whole host of other emotions. If these emotions aren’t released in a healthy way, they can manifest in an unhealthy way later on. Allowing yourself to get comfortable with vulnerability can diffuse stress and cortisol build-up caused by the extremes of the startup life.

Start by voicing your feelings, even if it’s just to yourself or your journal. Take refuge in the private pages of your journal and let your pen do the writing. The stream of consciousness style of writing helps to release thoughts, emotions and other mental tangles that may be weighing heavily on you. Working with a coach can create space for you to open up and receive support to shift from draining habits to more life-giving ways of being. Ctcsonnecting to a community of peers allows you to find a sense of safety and belonging.

Know Your Flow

When hard work equates to constant stress, you won’t produce good results. From a neurological perspective, working with a brain constantly in survival mode — from a place of fight or flight — is the fastest way to deplete your resources as a human being, and can tank your ability to be an effective leader.

There is a powerful engagement in the oscillation between the states of optimal performance and recovery that is your prime resource for creativity. To work hard and work better, you need to be alive — you need to learn what it takes for you to be in your creative flow.

How do you work best? How do you show up on your best days? What do you do to show up on your best days (eat well, sleep well, exercise, play, etc.)? What can you do to support yourself so that you can show up like that more often?

Look Fear in the Face

What are you afraid of? What are you afraid of? What are you afraid of?

As humans, we fear many things that compromise our sense of safety, love and belonging. We also fear uncertainty — and startups are a sea of uncertainty. When it comes to fear and failure in our startup saturated lives, it’s good to know what fears are at play for you.

Your fear has much to teach you. Be brave enough to ask yourself in moments what you might be afraid of. Trace your responses and inquire deeper. Voicing your fears is to know what underlying stuff you’re working with and what may be unconsciously driving you. Until you get to the root of that fear, it can consume you and keep you from a fulfilling life. What is the fear you’re running away from? What will it take to admit and surrender to it?

How might you do something differently if you weren’t afraid? What would you dare to ask for?

Know Yourself

Being a leader requires a cultivated depth of self-knowledge and awareness. Take some time to reflect on the following:

What do you really believe? What is your vision for your life? What values do you hold? What kind of company do you want to build? What kind of adult do you want to be? How do you want to be remembered? How do you want to feel in your days?

Rooting and Rituals

Once you begin the unfolding of who you are and want to be in the world, you can build that into your daily patterns and create that life for yourself day by day.

Personal rituals can help you connect with who you are and your purpose, and provide a center to orient your day around. Develop a habit of grounding to remember those important things — who you are, what you believe, what your vision is and what your intentions are for the day. Giving yourself this time for you can affect all the choices you make in your day.

What are rituals and things you can do to nourish your deepest sense of self daily? How can you slow down and find the pause in your day?


How do you play? How do you unplug and recharge? What fuels your spirit? How can you create unburdened moments into your days?

Learning to relax and lighten up is the key to your sustainability, resiliency, agility as a leader in your life, work and relationships. And, relaxation is the key to creativity.

“The opposite of play is not work. It’s depression.” — Stuart Brown

Create spaces in your days that are unburdened and you are connected to your most intimate being and to your community.

What is the change you want to see and bring to the world? Startups begin with an amazing idea that sparked a successful company doing great, new things. In the rapid growth of startup life, it’s important to reconnect to those moments that bring you alive and to cultivate more moments like that. That’s where your next great idea is going to come from.

This article was used by permission from Reboot believes that in work is the possibility of the full realization of human potential. Work does not have to destroy us. Work can be the way we achieve our fullest self. Reboot works leaders and teams to deal with the internal ups and downs of entrepreneurship and support the growth they need to improve their performance and their life.

Did you find this article helpful? Click on one of the following buttons
We're so happy you liked! Get more delivered to your inbox just like it.

We're sorry this article didn't help you today – we welcome feedback, so if there's any way you feel we could improve our content, please email us at

Written by:
Ali is the co-founder & COO of, a coach and artist. Her superpower is getting her clients (and her coach friends) to tap into their innermost being, their source of creativity and innovation, in order to bear the rigors of work/life existential challenges. Ali co-founded and The CEO Bootcamp to empower people to reconnect to their truest selves, transforming workplaces from the inside out.
Back to top