Social media publishing platform Everypost announced that it has raised $850K from Miami-based Krillion Ventures, NXTP Labs from Buenos Aires, and Handmade Ventures from San Francisco, as well as notable angel investors in Miami, Silicon Valley, Argentina, and Brazil.
A contender to compete with established social media management platforms like Hootsuite and Buffer, the Miami-based startup has had an average user growth of 10% per week. The company’s key feature is customization — the ability to not only post on all social media networks but also to customize the post-per-network quickly and easily.
Led by CEO and co-founder Fernando Cuscuela, Everypost plans to use the funding for product development, including a web version of its social media publishing tool that it plans to launch in October and tablet versions for both iPad and Android.
“We have active and enthusiastic users who are contributing to our success by sharing their suggestions and even translating parts of the app so that we can offer it in more languages,” said Cuscuela. “Our international collection of investors is also providing invaluable support and guidance.”
Everypost’s investors and advisers include thought leaders in social marketing such as Alexandre Hohagen (VP of Facebook for Latin America), Stefano Zunino (Head of Digital Worldwide for JWT), and Carlos Garcia (CEO of Nobox).
“Everypost’s mobile-first business approach was a smart move, allowing them to offer a tool that competitors just aren't ready to compete with,” says Mark Kingdon, early investor in Twitter, Fab.com and now Everypost.
This new round of funding will also be used to ramp up marketing and advertisings over the next 12 months, mainly in Latin America and U.S. markets.