The 10 Fastest-Growing Startup Industries in 2014

Cloud is old news, right? Think again – cloud computing topped Mattermark‘s list of the fastest-growing startup industries in 2014, far ahead of the pack.

Mattermark measures industry growth by looking at the growth of individual startups, taking into account monthly unique website visitors, weekly mobile downloads, social media metrics, number of employees, and equity funding. This ranking comes from the Mattermark 2014 Startup Traction Report, released last December (get it for $99). They used data from public sources like Crunchbase, AngelList, NASDAQ, the SEC, and the White House Office of Management & Budget, as well as private relationships they have with investors and entrepreneurs. Everything was measured for the 2014 fiscal year, which covers October 2013-September 2014.

As you’ll see from the list below, many of these industries – except perhaps Internet of things – don’t seem particularly new or hot. Sex tech and cannabis might be the hyped-up sectors, but it’s staples like analytics and finance that are getting the most funding, hiring the most employees, and growing the fastest (the ranking only looks at the 20 highest-funded industries).

The 10 sectors below can be lucrative areas to work in, but you’ll also find lots of competition there. Your peers are growing, too, and if you don’t keep up, you’ll be left behind.

Here are the top 10 fastest-growing startup industries in 2014:

1. Cloud computing

Growth score: 166

Monthly employee growth: 8%

2. Analytics

Growth score: 133

Monthly employee growth: 9%

3. Finance

Growth score: 123

Monthly employee growth: 11%

4. Internet of things

Growth score: 121

Monthly employee growth: 10%

5. Enterprise software

Growth score: 118

Monthly employee growth: 8%

6. Software development

Growth score: 118

Monthly employee growth: 10%

7. Education

Growth score: 90

Monthly employee growth: 14%

8. Marketing

Growth score: 90

Monthly employee growth: <5%

9. Advertising

Growth score: 88

Monthly employee growth: 10%

10. Security

Growth score: 75

Monthly employee growth: 8%

Image credit: Flickr / Dave Herholz 

Did you find this article helpful? Click on one of the following buttons
We're so happy you liked! Get more delivered to your inbox just like it.

We're sorry this article didn't help you today – we welcome feedback, so if there's any way you feel we could improve our content, please email us at

Written by:
Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact
Explore More See all news
Back to top
close Building a Website? We've tested and rated Wix as the best website builder you can choose – try it yourself for free Try Wix today