One of the most potent criticisms that the rise of artificial intelligence faces is its potentially exploitative nature, with creatives and artists concerned that their work is being used to train models without permission or payment.
While major musicians and actors have tried to fight back themselves, freelance service provider Fiverr is seeking to eschew that narrative, announcing a new platform that it says will establish “a new paradigm where AI amplifies human creativity while preserving its essential value.”
Fiverr Go is set to be the company’s suite of AI-powered tools designed to help freelancers create, train and manage personalized AI models – ultimately leading to the receipt of “proper credit and compensation.”
“Human-Centric Model”
The company announced the new platform as part of its Fiverr Amplify live stream, entitled ‘The Future of Human Talent.’
“I don’t want to live in a world where people aren’t motivated to create,” said Fiverr founder and CEO founder Micha Kaufman, as he set out the essential premise of Fiverr Go that seeks to “keep human talent at the center.”
This just in! View
the top business tech deals for 2025 👨💻
At the launch event and in the accompanying press release, Fiverr described a Personal AI Creation Mode that allows freelancers using its service to train AI models based exclusively on their own work. Not only will this maintain the control and ownership over their creative processes and rights, Fiverr says, but it will also allow them to set prices to ensure that they are accordingly remunerated.
“As AI increasingly harvests creative work without compensation or recognition, Fiverr Go introduces a sustainable, human-centric model that protects and amplifies creator rights while helping them scale their businesses.” – Fiverr
The second element of the Fiverr Go platform is access to its Personal AI Assistant – a personalized tool that helps freelancers to “enhance communication with potential clients, handle routine tasks, and provide actionable business insights.”
The video gives examples of a freelance illustrator and voiceover artist interacting with the platform, with Fiverr confirming that it will also be available for use by songwriters, graphic designers, copywriters and digital marketers on launch.
It also confirmed however, that only selected Fiverr users “with proven track records of creative excellence” will have access at the outset, in order to “ensure high-quality adoption and results.”
Profit Driverr
“This isn’t just another AI platform—it’s a fundamental reimagining of how AI and human creativity can work together,” said Kaufman. “Instead of letting creators be exploited, Fiverr Go ensures they receive proper credit and compensation while giving them unprecedented tools to scale their work.
“This is about making our freelancers irreplaceable, not obsolete.”
Attempting to lead the conversation in how generative AI models learn from creators, Fiverr’s product launch came just a day before it announced an impressive set of fourth quarter results that showed double-digit revenue growth to $103.7 million.
Like the idea of getting AI to do more for you? Take a look at our roundup of the top free AI training courses you can start right now.
