February 15, 2013
Learning and fun aren’t two words that always go hand-in-hand when it comes to onboarding and training new hires. As we move further into the digital age, it becomes more and more challenging to engage employees through fundamental workplace training processes.
One company is looking to change this by revolutionizing the space of employee learning through the use of games. MindTickle aims to provide a software-as-a-service (SaaS) gamification platform driven to make employee learning and engagement efficient, effective, and most importantly, enjoyable.
Founded in 2011 by IITs, ISB, and Stanford alumni, MindTickle creates web products at the intersection of fun and learning. The founders have passionately and successfully created a solution to a variety of issues employers are regularly faced with. This gamification platform harnesses the power of social media, game mechanics, and mobile technologies to produce results.
While they may have had a small beginning, MindTickle has quickly found their niche. Originally developed for companies in information technology, telecommunications, and financial services, some of their clients include Yahoo! India, InMobi, Bajaj Finserv, Flipkart, and software firm SAP. Their co-founder, Mohit Garg, states that one of their earliest clients, InMobi, has replaced its offline induction training programs with MindTickle.
When it comes to the onboarding process, the development of productive and committed employees is essential to ensuring long-term hires. If new hires are enthusiastically engaged while they train, they’re more likely to show a boost in productivity. MindTickle intends to deliver delightful learning and engagement experiences through their suite of enterprise gamification and SaaS products. AllAboard, MindTickle’s onboarding product, has helped clients address several issues typically faced in new hire onboarding: unavailability of trainers, poor participation rates, lack of standardization, and difficulty of tracking.
But new hire orientation is just one step in the employee learning cycle MindTickle is working to change. They also have products for policy and procedure refreshment, and long-term employee engagement–all via gamification. Employees absorb materials and gain motivation while winning prizes, medals, social status, and climbing up levels in the learning game. They’re benefiting employers by being an innovative, hassle-free, and cost-effective means of learning. Their products enable businesses, trainers, and individuals to transform their existing online content–presentations, videos, documents–into an interactive learning experience.
Looking to make a change in the way your employees learn? MindTickle might have the product you’re looking for. For more information on MindTickle, you can visit their website.
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