Get People Emotionally Invested in Your Product [VIDEO]

When brides-to-be are going through the process of selecting their wedding dress, it takes an enormous amount of time and energy to pinpoint the right one. In more ways than one, finding the perfect dress is largely an emotional experience for a woman – once they’ve found the right dress, they invest their emotions into it; the dress itself becoming almost an extension of the womanand her needs, values, and dreams. According to Deven Desai, cofounder of Audio Troupe, this same kind of emotional tie is what the company hopes to provide for consumers and their headphones.

“Emotional investment is our focus,” says Desai. “[It’s] getting somebody to try something in their own space, in their own time, and with their own patience.”

We sat down with Desai recently at SXSW where he shared details on Audio Troupe, which only recently launched last Novemeber. For Audio Troupe, the whole idea is provide consumers with a sales experience vastly different from what they’re used to when purchasing headphones. Music is an essential part of everyone’s life, yet the ways through which we narrow down our favorite headphones is archaic – often involving us dealing with sales people who can be too pushy,  or reading through multiple online. Instead, Audio Troupe will carefully curate a set of five headphones per consumer based on his or her preferences, and then they get the opportunity to try each pair however they want, in whatever environment they prefer before making a final decision.

Watch Audio Troupe cofounder Deven Desai to hear more about what he has to say about customer service and how they aim to create this emotional experience, and what the company is trying to accomplish for people in the headphones marketplace.

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Written by:
Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.
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