Is Company Culture Important to Startup Success? [INFOGRAPHIC]

When it comes to working at a startup, company culture is more talked about than salary. The importance of exquisite perks and interesting people is apparently more important for attracting talented individuals than any compensation package possibly could. And while business strategy is the best way to grow a startup, keeping employees happy goes a long way in developing a culture of inclusion and success. But how important is it really?

TheSquareFoot, a commercial real estate startup in New York, decided to get to the bottom of this debate by asking New York workers how they feel about company culture at their jobs. The results? Company culture is just as important as everyone has been saying! It attracts talented and driven employees, it affects financial and worker performance, and it impacts the happiness of everyone working in the building.

The survey revealed a number of other important aspects of company culture that can help founders and CEOs better understand their workforce. For example, it turns out free food is a big deal! 67 percent of employees with access to this popular perk said they were happy at their jobs, while 63 percent put the ability to telecommute as a likely reason they would choose one company over another.

If you’re a brand new startup that hasn’t established your company culture quite yet, don’t worry! The survey showed that 72 percent of young startups are currently in two years leases. That means that your culture could still be a few months away from being established. In fact, 52 percent of young startups claim to be moving locations within the next six months. So pack up and get ready: company culture is on the way!

Check out the infographic below to become more informed on the need for a focused company culture at your office.


Photo: Flickr / Payton Chung

Did you find this article helpful? Click on one of the following buttons
We're so happy you liked! Get more delivered to your inbox just like it.

We're sorry this article didn't help you today – we welcome feedback, so if there's any way you feel we could improve our content, please email us at

Written by:
Conor is the Lead Writer for For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at
Back to top