Is Company Culture Important to Startup Success? [INFOGRAPHIC]

May 2, 2016

6:00 pm

When it comes to working at a startup, company culture is more talked about than salary. The importance of exquisite perks and interesting people is apparently more important for attracting talented individuals than any compensation package possibly could. And while business strategy is the best way to grow a startup, keeping employees happy goes a long way in developing a culture of inclusion and success. But how important is it really?

TheSquareFoot, a commercial real estate startup in New York, decided to get to the bottom of this debate by asking New York workers how they feel about company culture at their jobs. The results? Company culture is just as important as everyone has been saying! It attracts talented and driven employees, it affects financial and worker performance, and it impacts the happiness of everyone working in the building.

The survey revealed a number of other important aspects of company culture that can help founders and CEOs better understand their workforce. For example, it turns out free food is a big deal! 67 percent of employees with access to this popular perk said they were happy at their jobs, while 63 percent put the ability to telecommute as a likely reason they would choose one company over another.

If you’re a brand new startup that hasn’t established your company culture quite yet, don’t worry! The survey showed that 72 percent of young startups are currently in two years leases. That means that your culture could still be a few months away from being established. In fact, 52 percent of young startups claim to be moving locations within the next six months. So pack up and get ready: company culture is on the way!

Check out the infographic below to become more informed on the need for a focused company culture at your office.


Photo: Flickr / Payton Chung

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Conor is a writer, comedian and world-renowned sweetheart. As the Assistant Editor and Writer at Tech.Co, he’s written about everything from Kickstarter campaigns and budding startups to tech titans and innovative technologies. His background in stand-up comedy made him the perfect person to host Startup Night at SXSW and the Timmy Awards for Tech in Motion. In his spare time, he thinks about how to properly pronounce the word "colloquially." Conor is the Assistant Editor and Writer at Tech.Co. You can email him at