Make Informed Decisions About Health Insurance Thanks to The CheckUp

As many can attest, health care is complicated. With picky websites, high prices, and frankly, a lot of words I don’t understand (like deductible), the people of the United States are downright confused about the system designed to keep them healthy. For one, more than one third of Americans don’t realize that Obamacare and the Affordable Care Act (ACA) are the same thing. That seems like the kind of thing people should know. So what’s the solution? A little bit of information. has just launched The CheckUp, a new online publication designed to help people figure out what kind of coverage they need and why. It will instill in Americans the knowledge required to make informed decisions when it comes to their health, an important mission that needs undertaking in this complicated health insurance landscape.

“When it comes to healthcare, there’s an overwhelming need right now for a resource that helps consumers make smarter, better-informed decisions about their coverage,” said Howard Yeh, cofounder and chief executive officer of “We created The CheckUp to fill this niche and to become an authoritative resource for Americans who are confused about their healthcare options. It’s a natural extension to our core business and will help us identify and educate consumers.”

The publication will cover a wide range of topics in regards to health care. From the discussion in Washington about the future of your coverage to a thorough analysis of available plans, you’ll be able to stay informed about your health insurance items like only your parents are.

With their headquarters in Miami and an office in New York, is the perfect company to tackle this problem, as a leading privately-owned search-and-discovery platform that helped more than 2 million consumers find health insurance in 2016. Plus, with former Tech.Co managing editor Ronald Barba leading the charge, the new publication will be both informed and interesting at every click.

“Healthcare is a very difficult topic for people – it always has been. Even our lawmakers in Washington are stuck on how to deal with it, ” said Barba, director of content and founding editor of The CheckUp. “The CheckUp will work to make healthcare less ambiguous, minimize jargon where we can, provide tips on and answers to complex topics and questions, and offer in-depth analyses and guides to help consumers make smarter healthcare decisions.”

While it sounds like the kind of thing Bill Nye would say at the end of his new Netflix show, information is indeed power. When it comes to health insurance, the more you know, the better you’ll be able to navigate the complicated waters of the American health care system. So good luck! You’re going to need it.

Read more about the health industry on Tech.Co

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Written by:
Conor is the Lead Writer for For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at
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