How LinkedIn ProFinder Is Changing Online Consumership

When it comes to social media platforms, LinkedIn may not be the fan favorite amongst users. Though it’s been around longer than some of its competitors, LinkedIn’s reputation as the professional’s social media site is shifting how it’s approached by the competition. Utilizing its 420 million members in over 200 countries, LinkedIn is launching a new feature that makes selling products a lot easier.

Other sites are heralding LinkedIn as “one of the best places to find, engage, and sell products to ideal clients and customers“, and this new feature will only add positively to that experience. The new feature, “ProFinder“, will allow for members to locate and match customers with whatever specific type of product or service they search for with certified professionals in that niche.

In short, it’s an online business model’s dream.

Modeled after other sites like Fiverr and Upwork that match customers with freelancers, ProFinder will utilize the best of LInkedIn’s platform – it’s extensive user data – to match customers to professionals. These products and services can range from long and short-term, and users have the option to look through a list of the candidate’s best work. All of this will be searchable by keyword, categories, and search terms.

This newest venture could prove successful for LinkedIn, as it fulfills a niche within the “freelancer-for-hire” market. Nevertheless, this will prove to positively impact users’ perceptions of the site and its potential for digital entrepreneurs looking for news ways to interact with customers.

There’s no doubt that the marketplace is changing, with digital trends leading the way. Seeing sites like LinkedIn adapting are exciting and add to the possibilities that we have to mix methods to create new innovations.

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Written by:
Cameron is a tech and culture journalist, comic book enthusiast, and lives near New York City. A graduate of Stockton University, she's using her words to shift the world of online journalism, one byline at a time. When she's not writing, she can be found reading sci-fi novels, collecting succulents, and planning her next obnoxious hair color. Cameron is an editorial fellow at Tech.Co. Send your tips to or tweet @BlkGirlManifest.
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