January 27, 2017
Marketing is tough, irritating, and time-consuming. As a freelance app developer, copy writer, or an ecommerce seller, you may find it difficult to grind and promote your business while working 10-12 hours a day. But marketing is the engine that powers your sales. The more you do it, the faster you gain new customers, and the more you close in a sale.
If you're asking yourself how you can market your freelance business in less time while still seeing great results, you're in luck. Below are some simple tips that will help answer your question:
Encourage the Word-of-Mouth Advertising
Word-of-mouth advertising is one of the most effective marketing techniques out there. Consumers, especially millennials, have reportedly revealed that they prefer to buy products recommended by their network of friends and family.
Word-of-mouth marketing gets you new customers fast, at no charge, and within a short period of time. However, you must sell quality products if you want to motivate your customers to tell others about your products.
Let’s face it, your product’s value is what brings in new customers and keeps the existing ones. Customers will only share their experiences with friends and family when they benefit from your product, which kind of goes without saying.
Write for Yourself
Developing content is an important and inexpensive marketing technique. From infographic content to video clips to blog posts, all web content are created from written words. And when done right, writing for your website, blog, or any of your other social media channels can be a powerful marketing system for your business.
A study by Curata reveals that over 50 percent of marketers that curate content indicate that it has increased their traffic, brand visibility, and sales. And the best part? It doesn’t take a long time to create. If you’re a content creator, a 500-word blog post can’t take you more than 60 minutes to write.
Develop a simple, consistent blogging strategy to keep your readers more informed – so they know, like, and buy from you. Additionally, when you fill up your online space with valuable content, you’ll have a pool of resources that you can leverage to amplify your other marketing campaigns, such as e-mail cold-calling.
As a freelancer, time is your most precious resource. How can you write for yourself, for others, and, still, market your business? How can you efficiently manage your time?
E-mail cold-calling – the art of soliciting prospects to buy your products – is one of the simple, most cost-effective marketing strategies for freelancers. And it’s less time-consuming. All you need is a potential customers’ e-mail address and high-converting pitch.
The later is easier to craft. You can keep a customized pitch template and use it, without much re-writing, to e-mail cold-call prospects anytime. I recommend you send between 20-30 e-mails a day, as that won’t take you more than 30 minutes.
Let’s be honest, only a tiny number of prospects will respond to your cold pitch. That’s not bad though; just get ready to sell valuable products to them or offer them top notch services when they hire you.
Marketing Is Creativity in Action
That’s the whole idea behind growth hacking. That through creativity, ingenuity, and personal skills, any entrepreneur can grow their business in no time.
You can ship your quality products to your customers in an hour or less. You can write a 500-word article for your blog within 30 minutes. You can email call-call 20-30 prospects in less than an hour. Just be creative, and find the hour you need to get the work done.
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